JSW One Platforms Ltd. Hiring for Brand Marketing Manager at Mumbai, Maharashtra, India Full Time

Roles & Responsibilities

• Would contribute to the Brand Development, campaigns and Go-to-Market strategies
• Focused on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.
• The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders
• Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning
• Build and execute brand strategy into plans, brand positioning and go-to market strategies
• Strengthening the brand identity and positioning across online and offline channels
• Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
• Creating and managing customer research, promotional collateral to establish and maintain product branding
• Maintain brand consistency across all external and internal creatives and communications
• Handle external Media relationships, PR and agency relationships
• Develop best practices, define and track KPIs for managing marketing success
• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept
• Event organization experience will be a plus

Ideal Candidate

• Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
• Hands on experience in brand creation and development, with experience in brand building and GTM.
• Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.
• Be comfortable with both creative and business dimensions of marketing
• Comfortable to strategize and execute large scale brand and marketing communication campaigns
• Think about brand beyond communication and develop a holistic brand experience across consumer touch points
• Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships
• Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins
• Solid understanding of promotion and media planning – both grassroots and across major mediums (OOH, radio, print, new digital)
• Expertise in creative and production process for traditional and digital (incl. video audio)materials
• Handled Content, media, PR and brand campaign management calendar
• Has built marketing experiences across display, social, mobile, online and mass media demands.