Role: Category Manager
Key Deliverables :
– Management of current product range for optimal SKU and brand efficiency, including SKU rationalization and product life cycle management.
– Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.
– Project management of innovation with cross functional teams
– Development and management of current and new product packaging with regulatory, supply chain and agencies
– Lead and manage product planning and strategy development, execution, control, analysis and evaluation of all activities associated with the portfolio.
– Develop marketing and strategic plans and budgets in conjunction with the Marketing team (including innovation, communications, advertising and other activities).
– Identifying trends and insights which can lead to new initiatives and growth.
– Review and analyse research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage instore and on shelf strategies at the retail level.
– Collaborating with Sales to set promotional initiatives in-market.
– Prepare brand performance and review presentations on a regular basis as required
Candidate Profile:
– MBA from Tier II / Tier III institutes.
– 2-4 years post-MBA experience in sales and marketing, with minimum 1 to 2 yrs in wood finish category
– Category/product/brand management experience in products sold through project sales channel in paint industry is mandatory
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