Kauvery Hospital Hiring for [Immediate Start] Brand Manager at Tiruchirappalli, Tamil Nadu, India Full Time

Location: [Trichy]

Job Type: Full-Time

Job Overview

We are seeking a dynamic and experienced Brand Manager to lead the development and execution of comprehensive brand strategies. The ideal candidate will have a deep understanding of event management skills, SEO, proficiency in leveraging ChatGPT for brand communication, expertise in Google Ads, trafficking experience, and a background working with advertising agencies. As a Brand Manager, you will be responsible for enhancing our brand image, driving engagement, and ensuring consistent brand representation across various channels.

Key Responsibilities

Brand Strategy and Positioning:

• Develop and implement innovative brand strategies aligned with business objectives.- Utilize SEO best practices to enhance online visibility and search engine ranking.

Brand Communication

• Leverage ChatGPT and other AI tools for effective brand communication.- Manage brand communication channels, including social media, websites, and traditional media.

Event Management

• Plan and execute impactful events to promote the brand and engage with the target audience.- Coordinate logistics, sponsorships, and activations for successful event outcomes.

Marketing Campaigns

• Design and execute marketing campaigns to promote brand awareness and drive conversions.- Manage Google Ads campaigns to optimize online presence and reach target audiences.

Trafficking And Analytics

• Oversee trafficking activities to ensure seamless execution of digital campaigns.- Analyze performance metrics, adjust strategies accordingly, and provide regular reports.

Collaboration

• Collaborate with cross-functional teams, including sales, product development, and marketing, to align brand strategies.

Agency Management

• Interface with external advertising agencies, providing clear briefs and ensuring the delivery of high-quality creative assets.- Evaluate agency performance and provide constructive feedback.

Budget Management

• Develop and manage budgets for brand-related activities, ensuring cost-effectiveness.- Allocate resources strategically to maximize brand impact.

Brand Guidelines

• Establish and maintain brand guidelines to ensure consistency in messaging and visual elements.- Implement and enforce brand standards across all platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.- 10 to 14 years of progressive experience in brand management, digital marketing, and event management.- Proven experience as a Brand Manager, with a track record of successful brand development.- Strong knowledge of SEO best practices and experience with ChatGPT for communication.- Proficiency in event management and coordination.- Hands-on experience with Google Ads and trafficking for digital campaigns.- Previous experience working with advertising agencies is highly desirable.- Analytical mindset with the ability to interpret data and make informed decisions.- Excellent communication, project management, and leadership skills.