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Lakhotia college of Design Hiring for Manager at Banjara Hills, Hyderabad, Telangana, India Full Time
Job Description
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We are seeking a highly skilled and experienced Ads Manager to join our digital marketing team. The ideal candidate will be an expert in Google Ads and Facebook Ads, with a proven track record of creating, managing, and optimizing successful advertising campaigns. This role requires a data-driven professional who can strategically plan and execute ad campaigns to drive traffic, generate leads, and achieve business objectives.
- Campaign Strategy and Planning:
- Develop and implement comprehensive advertising strategies across Google Ads and Facebook Ads platforms to meet business goals.
- Conduct thorough market research and competitor analysis to identify opportunities and trends.
- Campaign Creation and Management:
- Create and manage PPC (Pay-Per-Click) campaigns on Google Ads, including search, display, video, and shopping ads.
- Create and manage Facebook Ads campaigns, including ad sets, targeting options, and ad creatives for both Facebook and Instagram.
- Develop compelling ad copy, visuals, and landing pages that drive engagement and conversions.
- Optimization and Performance Analysis:
- Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
- Optimize campaigns through A/B testing, bid adjustments, audience segmentation, and other strategies to maximize ROI.
- Utilize advanced targeting and retargeting techniques to reach the most relevant audience segments.
- Budget Management:
- Manage and allocate advertising budgets effectively to ensure optimal spend and performance.
- Track and report on budget utilization and return on ad spend (ROAS).
- Reporting and Analysis:
- Generate detailed performance reports and dashboards to communicate campaign results and insights to stakeholders.
- Provide recommendations based on data analysis to continuously improve campaign performance.
- Stay Updated with Industry Trends:
- Keep abreast of the latest trends, updates, and best practices in digital advertising, Google Ads, and Facebook Ads.
- Implement new strategies and tools to stay ahead of the competition.
- Collaboration and Coordination:
- Work closely with the content, design, and marketing teams to ensure cohesive and integrated advertising efforts.
- Coordinate with external vendors and partners as needed for campaign execution and optimization.
Qualifications:
- Technical Skills:
- Expertise in Google Ads (Search, Display, Video, Shopping) and Facebook Ads (including Instagram).
- Proficient in using advertising platforms and tools such as Google Analytics, Google Tag Manager, Facebook Business Manager, and Ads Manager.
- Strong knowledge of PPC strategies, keyword research, audience targeting, and conversion optimization.
Job Types: Full-time, Part-timePay: xe2x82xb921,974.02 – xe2x82xb944,714.63 per monthSchedule:
- Day shift
- Morning shift
- Weekend availability
Experience:
- Google Ads: 5 years (Required)
Work Location: In person