Location: Mumbai A.O
Company: Mahindra & Mahindra Limited
Responsibilities & Key Deliverables
1. Engage with Business stakeholders, cross functional teams to understand the current processes and have a solution oriented approach to solve for problems, identifying new use cases with in market trends, etc.
2. Must have deep understanding of different kind of marketing programs/processes in a multi-channel Campaign and Marketing journey world
3. Enabling E2E Marketing automation across the customer lifecycle: Omnichannel Marketing communications, journeys, Channels, Personalisation, Reporting, etc.
4. Enabling new channels/avenues with exiting use cases for customer communications like WA, Push, etc.
5. Managing WA account for Auto Business and incorporate solutions on the platform in line with new releases – Transactional communications, Customer engagement, etc.
6. Good understanding of Social Listening & posting platforms/processes (ORM) : Daily response management, crisis management, Lead & Case creations, Sentiment analysis, etc.
7. Experience with working on Marketing intelligence/reporting solutions to bring data from all source to once place to enable faster decision making
8. Managing the Brand Persona & Journeys Framework and highlighting the Platform benefits, Roadmap : Ongoing + Upcoming, Enhancements, narratives, announcements with Business teams and leadership
9. Manage & drive the adoption and usage of the platform by Brand & Marketing team
10. Setting up the monitoring mechanism by identifying the KPIs and tracking them closely
Experience
Overall 5-10 years of experience BE/Btech, 2-4 years experience in a hands on MarTech position, experience in SF martech product stack (Salesforce Marketing Cloud; Social Studio; Datorama; Channels – SMS, Email, WA, Digital) is a plus
Industry Preferred
Mfg/Automobile/IT sector or Martech capability Companies and should have handled Large projects/accounts.
Qualifications
‘-B Tech / BE , Electronics/IT/Computers
General Requirements
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