MakeMyTrip Hiring for Senior Brand Manager at Gurugram, Haryana, India Full Time

About the Opportunity:

Role: Brand + CLM

Level: RL6 Reporting To: Vice President

Location: Gurugram

Reporting Manager: Vice President

About the Role:

A Brand Manager with a focus on CLM (Customer Lifecycle Management) plays a crucial role in developing, implementing, and overseeing strategies that enhance the customer experience and build brand loyalty throughout the customer journey.

By combining the responsibilities of a Brand Manager with a focus on CLM, the role becomes integral to not only building a strong brand identity but also ensuring that customers have a

positive and consistent experience throughout their interactions with the brand. This, in turn,

contributes to increased customer loyalty and advocacy.

What will you be doing:

• Develop and implement a cohesive brand strategy to establish and position the company’s presence in the online travel market.
• Build the brand through meaningful storytelling, campaigns, and effective marketing strategies.
• Develop and manage the brand budget, ensuring that resources are allocated effectively to achieve the desired outcome.
• Oversee the development of brand assets, including logos, taglines, and marketing materials, ensuring that they are consistent with the company’s brand identity.
• Conduct market research to identify trends, competitor strategies, customer preferences and other relevant market insights.
• Collaborate with cross-functional teams, including revenue, product, customer service, and
• PR, to develop and execute integrated marketing campaigns aimed at user acquisition, engagement, and retention.
• Manage relationships with external agencies and partners, ensuring that they align with the company’s brand objectives and deliverables.
• Establish and monitor performance indicators for marketing campaigns and initiatives.
• Analyze the effectiveness of brand marketing initiatives and campaigns and use data to inform future strategies.
• This includes the onboarding journey, growth strategies like cross-sell & up-sell, retention and at an overall level is responsible for increasing the Lifetime Value of the Customers.
• Develop and manage the marketing budget, ensuring ROI and other financial targets are met.

Key Success factors of the role:

• Keep abreast of emerging technologies and industry trends to drive innovation in brand marketing strategies.
• Have an excellent understanding of the full marketing mix and diverse media vehicles.
• Have experience in digital media buying for branding campaigns (DV360, Meta etc.)

Qualification & Experience:

• MBA from Tier A campus with 7-9 years of relevant experience in digital brand marketing, brand strategy, CLM or a similar role, preferably within the Ecommerce / FMCG industry.