We are looking for a Content Writer for our Digital Marketing team to create strategic content that engages the target audience across diverse digital touchpoints.RESPONSIBILITIES: – Creating SEO-based content for the company’s and clients’ website- Crafting engaging content for social media, ads, videos, and email marketing.- Researching industry-related ideas from several online sources to create engaging content- Analysing the purpose of each type of content- awareness, generating leads, etc., for creating SEO-friendly copy accordingly- Deploying the tactics of storytelling to craft content based on cause and effect relationship- Ideation and conceptualization for brand content including blogs, articles, and press releases- Creating content for third-party websites as per their guidelines- Analysing the tone and style of content for clients’ websites and creating new content in line with it- Working in close association with designers to plan the content visually- Playing an active role in guiding all marketing effortsSKILLS REQUIRED: – Outstanding verbal and written communication skills- Ability to research customers’ interests, pain points, and demographics for crafting relevant and engaging copy- Excellent writing skills, highly organized and detail-oriented, with strong time management and collaboration capabilityPreferred: 6 months to 2 years of experience as a content writer Degree in Mass communication or a similar Basic understanding of the latest SEO trends and practices would be a plusJob Type: Full-timeSalary: INR180,000.00 – INR240,000.00 per yearSchedule:
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