Meesho Hiring for Copywriter at Bengaluru, Karnataka, India Full Time

Grocery has the biggest share of the overall retail spend in India and is projected to be an $800B market in 2024-25, of which the majority contribution comes from non-Metro cities. The grocery market in Metro has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower-tier cities.

At Superstore, we are building the most cost-effective distribution channel to disrupt the grocery market in lower-tier (non-Metro) cities of India which is currently dominated by offline players. We are on the journey of creating a hyperlocal marketplace for groceries and solving the intermediate inefficiencies in the distribution system. Superstore is an early-stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high-energy enthusiasts working towards creating something cool and something big.

About The Role

As a Copywriter, you will be involved in creating content targeting Meesho users to drive growth for the overall business.

What You Will Do

• Craft compelling copy for memorable marketing campaigns that would run primarily on digital platforms like Facebook, Google and the Meesho app.
• Create fresh, exciting and effective communication for the target audience with a clear and distinct voice.
• Think on your feet to churn out quality content like app push notifications on a daily basis.
• Work closely with the design and video team to develop high impact marketing campaigns.
• Ensure quality, consistency and tonality of the brand across creative content including campaign copies, ad copies, app banners & push notifications, monthly sale events, video scripts, TV, etc.

What You Will Need

• Experience in Copywriting for 2-3 years.
• Excellent command over English with phenomenal editing and proofreading skills.
• Passion for research and an excellent eye for detail.
• Proficiency in Hindi would be a positive (proficiency in any other language is an added plus).
• Experience of working in a high-energy, new age start-up or app based company.
• Minimum Qualification – Graduate.