Meril Hiring for Marketing Manager at Kolkata, West Bengal, India Full Time

About Meril Lifesciences:

Meril Lifesciences is a global medical technology company driven by innovation, dedicated to improving patient outcomes through cutting-edge healthcare solutions. We are looking for a passionate and skilled Marketing Manager to join our high-performing team.

Key Responsibilities:

• Product & Portfolio Marketing Management:
• Independently manage end-to-end marketing for assigned product portfolios, including market analysis, positioning, and performance tracking.
• Multichannel Campaign Management:
• Design and execute effective marketing campaigns across various channels—digital, offline, and on-ground—to drive awareness and adoption.
• Brand Building & Communication Strategy:
• Lead initiatives to build brand equity and visibility through well-crafted communication plans, ensuring consistency and impact.
• Scientific Content & Communication:
• Create evidence-based marketing and technical content tailored to multiple audiences, including internal stakeholders and healthcare professionals.
• Product Application Expertise:
• Develop clear and insightful materials explaining product modalities, indications, and usage scenarios, supporting sales and training efforts.
• Technical Collaboration:
• Facilitate technical discussions, content approvals, and specifications in collaboration with R&D and regulatory teams.
• KOL Engagement & MDA Facilitation:
• Engage with Key Opinion Leaders (KOLs) to support marketing objectives and collaborate on the design and development of Medical Dialogue Assets (MDAs).

Preferred Candidate Profile:

• Strong will, professional discipline, and excellent communication skills
• Sound subject knowledge with a good understanding of human anatomy and clinical application
• Hands-on marketing experience in the healthcare or life sciences industry
• Ability to manage multiple projects independently with a focus on timelines and quality
• Strong analytical thinking and a creative mindset