Microsoft Hiring For Subsidiary PMM at Gurgaon, Haryana Full Time

• Reach – Microsoft’s resources and scale empowers employees to utilize their skills for lasting impact.
• Freedom -Microsoft values every individual’s talent and skillset and provides the freedom to explore and enhance them.
• Inspiration – Inspiration can be found through our Microsoft 365 products and how they can improve our customers’ lives.

The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard, and market share for Microsoft Viva and drive Teams Platform Consumption. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights, and customer feedback. The PMM is responsible for leveraging customer needs, competitive knowledge, and product expertise to drive the relevant business and marketing planning.

The Product Marketing Manager understands, orchestrates, and influences customer campaigns, marketing activities, and delivers product, solutions, and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing, and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach. The various messages need to be very well aligned with the end goal to think and act as “One Microsoft” – using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

Responsibilities

Marketing Planning and Program/Campaign Execution (30%)

Accountable for the business goals and targets of the Viva product group (revenue, scorecard, and share dashboard and Teams platform usage

• Responsible for leading and orchestrating marketing plans supporting Microsoft Viva and Team Platform initiatives.
• Actively engage cross Segments and cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.).
• Plan and execute key Microsoft 365 Marketing moments and feature releases with guidance from Corp and track/report with standardized marketing tools, KPIs, and budget discipline.
• Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product marketing owned activities.
• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.

Grow Usage for Teams Platform

Understand Teams whitespace opportunity and structure targeting, programs, and execution plans across segments to build intent, drive adoption, and add new workloads.

Leverage FY23 Teams usage program guidance and funding allocation to plan and drive execution of Teams usage programs. Provide reporting on execution and impact.

Leverage global FY23 Scale guidance in partnership with GDC, as well virtual content and in-market programs, to drive Teams awareness and usage at scale for the accounts with no or limited CSM coverage (lower Enterprise and SMC-C).

Coordinate with GPS to drive awareness of partner programs and incentives as a core element of execution plans to achieve M365 targets.

Product Advocacy, Positioning, Messaging, and Storytelling (30%)

For Viva

• Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers, and pre-sales customer scenarios with Business Value Programs.
• Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/thru-Partner) and integrate with all subsidiary marketing activities.
• Drive seller usage of Business Value Programs and Microsoft 365 tools to bring high value scenarios to life.
• Develop local customer evidence partnering with field and partners.
• Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.

Teams Platform Usage

Land messaging and positioning framework for Teams Platform.

Land customer conversation with the field including sales play content, TCO, compete battlecards, and integrate go-to-market activities and CTA.

Drive Microsoft 365 usage through deep product knowledge, customer evidence, demos, and modern storytelling of Teams Meetings and Teams Platform.

Competitive Positioning and Response (20%)

Provide the leadership cover to orchestrate the cross subsidiary/segment commitment and coordination to execute said strategies.

Drive the escalation processes in competitive situations and ensure we have our best possible offer on the table.

Orchestrate win/loss reviews and distill the learnings.

Assess the overall ecosystem (internal sales, partner sales, connected sales and marketing motions) and establish changes needed to build a sustainable compete muscle against your prioritized competitor(s).

Manage the Business Priorities and drive an all-green Microsoft 365 Scorecard (20%)

• Own and drive segment TLIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
• Develop local business management strategy – partner with segment to interpret market opportunity/risk and build appropriate Go-to-Market/COE.
• Determine key insights and asks to accelerate adoption of Microsoft 365, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.
• Participate in preparation for quarterly review meeting and other Corp meetings as appropriate.
• Participate in quarterly connection meetings with Corp to support the local BG Lead.

For Teams Platform

Drive a robust Consumption Rhythm of the Business across CSU, ATU, FastTrack, services, and partners.

Drive Correction of Error plans through Sales Plays execution across our scorecard priorities.

Develop local business management strategy – partner with usage engines to interpret market opportunity/risk and build appropriate go-to-market.

Determine key insights and asks to accelerate adoption of Microsoft 365, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.

Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.

Qualifications

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.