MPOWER Financing Hiring for Growth Marketing Specialist at Bengaluru, Karnataka, India Full Time

Job Description

THE COMPANY MPOWER ‘s borderless loans enables students from around the world to realize their full academic & career potential by attending top universities in N. America- the U.S and Canada. As a mission-oriented FinTech / EdTech company, backed by over $50 million of equity capital and $200M in loan capital, we move extremely fast and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. Our global team is composed of ex-management consultants, financial services and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe greatly in our cause. For us, MPOWER’s mission of making this mission is personal. As a member of our team, you’ll be challenged to think quickly, act autonomously, and constantly grow, creatively in an environment where fast change and exponential growth is the norm. ideation and implementation happens very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact. MPOWER has been named one of the Best FinTechs to work for by American Banker for 2018, 2019, 2020, and 2021. We pride ourselves in being a “growth company for grown-ups”, where there are no pool tables but there are great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we’re one of the most diverse staff in the world in terms of nationality, gender, religion, age, sexual orientation, and educational backgrounds. THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA AND REPORTING DIRECTLY TO THE MANAGER OF DIGITAL PRODUCTS THE ROLE You will be responsible for execution of growth marketing initiatives at MPOWER with an emphasis on paid media, email marketing, and content marketing. The ideal candidate will have hands-on experience and proven success in digital marketing within financial services. Your responsibilities will include:

• Designing and executing initiatives to drive paid and organic traffic to MPOWER’s website and drive leads throughout the funnel
• Collecting data and measuring the effectiveness of campaigns and adjusting plans accordingly to maximize value from advertising and other digital marketing efforts
• Conducting A/B tests, pilots, and other marketing experiments to identify opportunities for continuous improvement, including incorporating SEO best practices
• Analyzing data and providing company-wide reporting using Google Analytics, WordPress, Mailchimp, and similar platforms
• Orchestrating digital content strategies across all online platforms, including our website/blog, social media pages, YouTube, for example, by owning the end-to-end process

THE QUALIFICATIONS

• Undergraduate degree or higher preferred
• 3+ years of digital marketing experience, financial services is a strong plus
• Proven ability to design and execute growth marketing campaigns to drive traffic and engagement from online platforms
• Knowledge of SEO, PPC/CPC, SEM rush, and other digital marketing tools and best practices for websites, blogs, social media, and paid media
• Strong analytical skills and experience with reporting and data analysis

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple-time zones and sites! In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload and tight deadlines, a high degree of autonomy, and 80-20 everything.