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Private Jobs / Private Sector
Myntra Hiring for Manager – Brand Marketing at Bengaluru, Karnataka, India Full Time
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. At Myntra we create solutions that disrupt the ordinary and help make the world a more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From what started as a customisation company in 2007, to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us.
Roles And Responsibilities
- Lead the category marketing charter for Myntra working closely with the Head of brand marketing
- Develop and implement comprehensive category marketing strategies (across Footwear, Home, Kids, Beauty, Apparel, Wearables) to drive awareness and consideration leading to user and customer growth for the relevant categories
- Collaborate with the marketing insights team to identify trends, consumer behaviors, and competitive landscape within the assigned category
- Collaborate with cross-functional teams to identify business priorities and align marketing initiatives to drive mutually aligned KPIs.
- Create and execute innovative campaigns to promote category-specific products, considering target audience preferences and market dynamics.
- Manage the end-to-end campaign lifecycle, from conceptualization to launch and ongoing sustenance, ensuring brand consistency.
- Analyze and interpret data metrics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
- Foster relationships with key stakeholders, including vendors, retailers, and internal teams, to optimize category performance.
- Monitor and stay updated on industry trends, emerging technologies, and consumer preferences to proactively identify growth opportunities.
- Financial planning to ensure effective allocation of resources for category marketing initiatives
Qualifications & Experience
- 3-5 years of post-MBA experience as a Brand Manager or in a similar role, with a focus on category marketing.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Excellent communication and interpersonal skills for effective collaboration.
- Creativity and a keen eye for design to ensure compelling marketing materials.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Understanding of digital marketing trends and social media platforms.
- Familiarity with market research techniques and tools.
- Results-driven mindset with a focus on achieving measurable outcomes.
- Flexibility to adapt to a dynamic and fast-paced work environment.