ABOUT THIS JOB The Nielsen Innovation Practice is a forward-thinking, rapidly growing, market research division of the Nielsen Company. That means we maintain an unbeatable client list, create best-in-class solutions and have access to incredible resources – without sacrificing the benefits of a smaller, leaner, close – knit company. We celebrate curiosity and creativity, and encourage openness and collaboration. Through a blend of innovative market research technologies (such as evolutionary algorithms and predictive analytics) and client consulting, we help major consumer products companies dramatically improve their outcomes at every stage of the innovation life-cycle. We identify breakthrough product ideas, messaging that inspire action, fresh package designs and optimal launch strategies. As part of the global product leadership team, we are looking for someone to develop and enhance Nielsen BASES business and client relationships, by supporting creation and improvisation of solutions in the brand strategy space to enable us to meet client research needs more effectively in this space. RESPONSIBILITIES Analytic Consulting ● Takes the lead in analysing and evaluating brand challenges and business issues and works to effectively support creative solutions and improvisations to address those. ● This also includes accurately executing solution parameters and accurately capturing impact and implications. ● Provide support in creating presentations for internal and external stakeholders with a sharp sense of visualisation and effective storytelling. ● Takes the lead on standard / simple analysis tasks ● Regular correspondence on simple project-related issues with the clients and internal stakeholders. ● Provides support for Manager on more complex situations ● Attends client meetings and presentations, provide appropriate support materials ● Identifies problems & helps Manager create solutions ● Anticipate questions / issues and proactively retrieve necessary data Commercial Leadership ● Participates in research proposal and design ● Gather information about Innovation practice services, attend to trainings ● Reports and Presentations ● Accurately prepares topline documents with manager support (1 round of review) ● Write accurate report drafts incorporating standard sections and formats that address specific project issues and objectives ● Effectively revise drafts based on edits and comments from manager ● Clear, concise writing, answering client business questions with proper grammar and spelling Project Management ● Demonstrates ownership of studies and solution seeker mindset ● Effective, timely & accurate project flow management ● Collaborative work with commercial teams, DC analyst, product leadership and visualisation teams. ● Meet internal & external deadlines for all deliverables Thought Leadership- Integration ● Knowledge of Core Innovation services ● Get familiar with all Nielsen assess ● Should be ready to do background research on theoretical areas a well as analytic approaches as relevant to the work context ● Find information about relevant services A LITTLE BIT ABOUT YOU With your critical and strategic thinking abilities, you can create opportunities to better our business. You approach challenges from new angles, discovering unique solutions that are efficient and effective. Intellectual curiosity and persistence to find answers to questions and Ability to autonomously manage simultaneous projects in a fast paced business environment. Exceptional aptitude for data analysis. Ability to work cross- functionally. Strong analytical skills with understanding of basic analytic techniques along with fundamental concepts on product and brand management. QUALIFICATIONS ● University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA ● 6 Months to 1 years’ experience in Primary Quantitative Marketing Research ● Knowledge and exposure to more than one market (worked preferably in the international arena/ client side/ agency side) ● Strong analytical mind and excellent numerical skills ● Very good knowledge on advanced analytics, methods, and tools with strong exposure to statistical techniques. ● Very good interpersonal skills ● Strong business acumen and financial knowledge ● Awareness of the clients’ needs ● Ability to travel About NielsenIQ * NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit *www.niq.com. NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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