Nykaa Hiring for Performance Marketing Assistant Manager at Mumbai, Maharashtra, India Full Time

Job Overview:

Nykaa is looking for a data-driven and result-oriented Assistant Manager – Performance Marketing to drive app growth, optimize install campaigns, and scale new customer acquisitions (NCA) efficiently. The ideal candidate should have experience in app install campaigns, affiliate marketing, and channel performance optimization while being adept at leveraging data insights to improve marketing efficiency.

Key Responsibilities:

1. App Install Campaigns:

• Plan and execute paid app install campaigns across Google UAC, Meta, programmatic platforms, and OEMs.
• Optimize cost per install (CPI), retention, and ROAS to improve efficiency.
• Coordinate with creative teams to A/B test ad creatives and messaging for better engagement.

2. Install Optimization & Performance Reporting:

• Track organic and inorganic installs, analyzing key funnel metrics like activation rates and retention.
• Implement campaign tracking and attribution using MMPs (AppsFlyer, Branch, etc.).
• Generate detailed performance reports, identifying trends and actionable insights for growth.

3. Affiliate Marketing:

• Manage affiliate partners and networks to drive app installs and customer acquisitions.
• Monitor fraud prevention mechanisms to ensure quality traffic from affiliates.
• Negotiate with partners to optimize payout structures and maximize ROI.

4. NCA (New Initiative and Adoption):

• Drive new customer acquisition strategies across paid and organic channels.
• Experiment with emerging platforms and ad formats to scale reach.
• Align with cross-functional teams to execute innovative marketing campaigns.

5. NCA Efficiency by Channel:

• Evaluate NCA performance across channels (paid social, search, display, affiliates, etc.).
• Optimize CAC (Customer Acquisition Cost) while maintaining LTV (Lifetime Value) benchmarks.
• Identify high-performing channels and scale budgets accordingly.

Key Skills & Qualifications:

• 2-5 years of experience in performance marketing, preferably in a D2C or e-commerce brand.
• Strong knowledge of app install campaigns, attribution models, and ad platforms (Google Ads, Meta, programmatic, etc.).
• Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement.
• Ability to analyze data, derive insights, and implement optimization strategies.
• Experience in managing affiliates and strategic partnerships is a plus.
• Strong stakeholder management and ability to work in a fast-paced environment.