Pidilite Industries Limited Hiring for Manager – Field & Digital Marketing at Mumbai, Maharashtra, India Full Time

Job Description

• Performance Management
• Target setting & tracking o Creation of MDPs and scorecard parameters through extensive data-work and discussion with relevant stakeholders, Product Development
• Achievement of user targets for products as specified in the MDPs
• User Engagement Planning via influencer, teachers & HO led programs o Pre-work to start a quarter in advance o Alignment on theme content o Coordinate with Agency and Resource Centre team for content creation o Content to be released along with the MDPs (including communication guidelines), Manage Teachers Rewards & Recognition Program
• Fevicreate Website, App & Social Media Assets Management – via Digital agency to drive traffic and registration on website, manage the content on website through resource centre and Agency
• Digital Marketing: Support Category head in designing and executing Digital marketing initiatives of Fevicreate along with corporate marketing and agency
• Review
• Review FM index of assigned Regions
• With respect to exceptions arising from review of all Region FM index, take up exceptions pertaining to assigned themes, RCA and drive closure Feedback processing and management, Standardize database management for system mapping, MIS etc.
• Timely submission on MD Dashboard requirements
• Capability Building
• Skill gap analysis for the CMDIs, followed by creation/deployment of training modules
• Monitor performance of CMDIs; review exceptions, mentor and improve performance of bottom 20% of CMDIs; (including joint working with the CMDI to understand RCA)
• IT Interventions
• Manage iTrak and any other IT related enablers for FM team (eg: tablets, power BI etc)
• Resource Management
• Establish reports/data-cuts/Dashboards/loyalty program updates/Vouchers to be sent out to field teams through the MIS personnel
• Assign relevant tasks to the MIS personnel to improve efficiency