MBA from premium B-school with 2 to 4 years of experience
Product Management
A) Existing Core products- Shopper/Category understanding across all relevant product
categories. Developing core brands in MT/E-Commerce packaging format. Driving Marketing
strategies for all Consumer Product division brands & Consumer brands from Fevicol & Construction Chemical division. Also, coordinate closely with all existing Product marketing teams for designing
launch plans/campaign plans on MT/E-commerce for their respective Products.
B) New Combi packs/Kits – Theme based development & design of Kit packs like Home kit, Bathroom kit etc.
Customer Marketing- Work closely with E-commerce & Modern Trade account’s marketing teams to develop mutually beneficial marketing strategies to grow the business in Modern Trade and e-commerce accounts like Amazon, Flipkart, Reliance Retail, D-mart to name a few.
Content Development: Developing content like Product LHS images for E-commerce, creating videos for Digital Video Ads, creating banners, packaging artworks, creating catalogues, Creating modern trade visibility creatives for FSUs, Parasite by coordinating with either internal design studio or external design agency
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