Job Responsibility: ? Work closely with the reporting manager on overall marketing and communication strategy for all channels, to achieve the desired audience reach and targets.
? Develop, execute and manage all aspects of the company’s marketing strategy across the following channels: Search, Social, Display & Remarketing.
? Undertake the execution of Digital marketing campaigns- Social Media Marketing.
? Maintain MIS reports and dashboards for monthly updates on activity.
? Understanding of overall business objectives and deriving objectives, targets and initiatives for Digital Marketing function.
? Formulating, planning and executing Digital Marketing strategies to achieve all objectives of digital marketing including lead generation and brand awareness.
? Develop, implement, and manage digital marketing campaigns that promote our services.
? Making Websites Interactive. Work closely with the web developer to update the latest information.
? Planning and monitoring of the ongoing company presence on all platforms.
? Analysing data and reports of Google Analytics and other platforms, and identifying trends and insights to achieve maximum ROI.
? Presenting the report and insights to the management and highlighting actions that need to be taken as per the insights.
? Conducting keyword research according to the latest keyword research strategies.
? Conducting the competitor analysis through analytic tools and generating reports.
? Responsible for Content Management on all the platforms of Digital Marketing including websites, social media pages, SEO related contents, blogs, articles etc.
? Ensuring proactive and timely preparation of reports (mentioning lead and lag indicators) to assist decision making.
? Evaluation of future implications of current decisions and actions, and also to mentally create the scenarios and outcomes of the situations that could develop from the decisions.
? Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
? Implement and Develop campaigns and use DM tools.
? Ensuring high-performance and availability, and managing all technical aspects of the CMS.
? Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers.
? Receive customer feedback and generate ideas to increase customer engagement.Requirements: ? Good Experience as a Digital Marketing Executive, Digital Marketing Specialist, Digital Marketing Manager or a related position.
? 2-3 years of experience in developing and implementing digital marketing strategies, running ad campaigns through google adword, social media etc.
? Good knowledge of all different digital marketing channels.
? PPC campaign management.
? Good knowledge and experience with online marketing tools and best practices.
? Hands-on experience with SEO/SEM, Google Analytics and CRM software.
? Familiarity with web design.
? Sense of ownership and pride in your performance and its impact on a company’s success.
? Analytical mindset and critical thinking.
? Team player.
? Good time-management skills.
? Great interpersonal and communication skills.
? Skills and experience in creative content writing.
? Bachelor’s degree in Marketing, Information Technology or relevant field.Job Types: Full-time, Regular / PermanentSalary: INR22,000.00 – INR28,000.00 per monthSchedule:
Ability to commute/relocate:
Education:
Experience:
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+91 7400136656
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