The Sales Executive is accountable for delivering sales, share and volume growth within budget and executing stewardship in their business (customers & categories) as aligned in the Impact Plan (Objective Setting) process. This is achieved through recommending business plans to the Distributor with a focus on superior retail presence, superior consumer and customer value in line with P&G’s Purpose, Values and Principles. The Sales Executive is also responsible for Joint Business Planning with the distributor and for ensuring optimum inventory management. This delivers superior brand presence at the First Moment of Truth (FMOT), and sales fundamentals for our brands (Distribution – Pricing – Shelving – Merchandising – DPSM).
Key Deliverables
Sales Fundamentals
Plan, Sell and Review pricing / promotion plan recommendations to deliver productivity.
Analyze territory business and sales fundamentals to identify opportunities and make action plans to bridge the gaps
Review business and analyze daily reports to identify opportunities to improve business with stewardship guidelines.
Support distributors in organizing Canvass meetings to deploy initiative plans and ensure superior execution.
Partnership to Win Externally:
Engage in Joint Business Planning with the distributor / Distributor Leadership Team to develop business plans
Plan, Sell, Execute and Review initiative plans for the territory
Create, Communicate, and Review demand forecast and supply plan
Quality Market Coverage:
Quality execution of Go to Market initiatives delivering targeted productivity.
Plan, Deploy and Review retail execution programs.
Service Improvement:
Interface with P&G and Distributor teams to ensure service improvement, overseeing optimum inventory management.
Building BIC Sales Organization:
Attend the Cluster Meets to review the business and plan out months priorities to deliver goals
Plan, Execute and Review personal development plan with Manager to build SALES core competencies and experiences – specifically selling skills
Support the distributor organization in developing selling skills where required
Engage internally and Influence MS&P to develop territory focused plans
Establish superior category expertise
Establish understanding of shopper decision making
Qualifications
Experience:
Up to 5 Years Sales Experience with ~2 Years Experience working in FMCG Sales
Education Qualification:
Graduate in any Discipline
Post-Graduation in Management (Preferably Sales / Marketing)
Current Skills:
Promotes a portfolio of products and services directly to customers
Knowledge of FMCG Retail Landscape within the territory
Value creation through Negotiation, questioning and objection handling
Multi-Functional expertise will be preferred
Experience in Market Research will be preferred
Knowledge of the local language will be preferred
Personal Traits:
Excellent communication and team building skills
Clear understanding of sales and marketing strategy and planning
Strong analytical skills, creating and delivering data-driven plans
Strong sense of integrity, with the courage to do what’s right
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