Red Hat Software Hiring for Marketing Specialist at Bengaluru, Karnataka, India Full Time

Job Description

About the job:
The Red Hat India Field Marketing team is looking for an experienced Marketing Specialist to join us in Bengaluru, India. In this role, you will develop and implement a comprehensive partner marketing strategy to support our India region and corporate goals by collaborating with key Red Hat’s and partner stakeholders. You’ll need to have strategic and tactical marketing management skills with a focus on achieving measurable results. You will also need to have a good understanding of partner ecosystems and identify the top players, integrators, and partners to ensure the maximum impact and return on investment (ROI) in the market development funds (MDF) and programs, campaigns, and support from central teams. What you will do:

• Guide the interlock and alignment with field marketing to ensure coordination and enable scaling of the field marketing programs through partners
• Work closely with partner account managers and Red Hat’s Partner Marketing teams to plan and carry out joint go-to-market campaigns and events
• Build close relations with Marketing teams and key influencers at top partners to ensure that Red Hat is viewed as a key partner
• Collaborate with Asia Pacific (APAC) Partner Marketing teams to ensure that local requirements are communicated and that they are aware of built-in campaigns and tools like the Red Hat Partner Marketing Center
• Administer comarketing and MDF budgets with specified partners, ensuring compliance with Red Hat’s strategic objectives
• Plan and develop digital campaigns to generate branding, awareness, and leads
• Develop partner-specific case studies and references to maintain continued momentum
• Support the team to conduct partner-specific joint public relations (PR) initiatives
• Propose and carry out specific awareness and demand generation activities targeted at the mid market and small and medium-sized businesses (SMB) segments
• Monitor and support the spend and ROI of partner initiatives
• Set up the appropriate marketing service agency to deliver partner marketing programs to the partner ecosystem at scale

What you will bring:

• Bachelor’s degree in science, business, marketing, or a related field
• Experience working in partner and channel marketing for business-to-business (B2B) IT or technology companies
• Solid knowledge of the IT ecosystem including distributors, system integrators (SIs), independent software vendors (ISVs), etc.
• Experience working closely with sales, channel, technical, customer, and management teams
• Understanding of critical marketing success metrics and key performance indicators (KPIs)
• Proficiency in online and digital marketing implementation and understanding of the latest B2B customer engagement tactics
• Proactive and assertive attitude
• Ability to work as part of a team and proven record of working effectively with cross-functional teams
• Experience managing agencies to deliver partner marketing programs at scale
• Good communication and solid presentation skills
• Fluent language skills in English; other regional language skills are a big plus
• Willingness to travel up to 25% of the time across India, following Red Hat’s COVID-19 guidelines
• Experience with or skills in social media and integrated campaigns are a plus
• Knowledge of Ansira is a plus

About Red Hat:
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.