SAGE Publications India Hiring for Marketing Executive Web Solutions at Delhi, Delhi, India Full Time

Job Description

HR
JOB DESCRIPTION

JOB TITLE: Marketing Executive – Web Solutions DEPARTMENT: Marketing REPORTS TO: Smrithi Sudhakaran This role specifically involves managing online systems and content portals, both SAGE and external vendors, for the complete product portfolio and customer channel for SAGE. It also includes the technical aspects of SAGE India systems like CRM, CMS, websites and online platforms. It involves managing web content for the websites including all products published by SAGE in India and Globally. KEY ACCOUNTABILITIES

• To work on various SAGE web systems, ecommerce platforms, corporate websites

eBooks vendor portals, companion websites, databases and CRM systems to ensure that the various systems of SAGE India deliver their objectives.

• Conduct UATs on new and existing platforms as per the need after gathering, testing,

documentation and reporting requirements are completed.

• Create chatbots, landing pages on websites and backend CMS functions of all SAGE

platforms.

• Work in close coordination with the various departments such as Editorial,

Production, Sales (both Books & Journals) and IT Software, to ensure the smooth flow of information for all web platforms and other software.

• Debugging of mailers/email campaigns created using Dreamweaver/HTML for

issues/errors if any.

• Requirement raising via JIRA and working of Power BI platform.

• Also handle vendor contracts and any technical issue raising.

• Managing email campaigns platform like Zoho/Netcore/ Selligent. It includes email

campaigns testing/scheduling and analysing the success of the campaign.

• Work in close coordination with the IT group at SAGE India as well as in the group

companies (as required) to help ensure all bugs and upgrades are suitably taken care of for the SAGE India website, CMS and the CRM system is integrated and completely functional and to ensure the smooth flow of intradepartmental information.

• Create small images for website or image processing to fulfill website requirements.

• Maintain site standard and quality with regard to new development.

• Maintain the branding standards of the company. To ensure proper guidelines are

followed online and offline.

Page 1 of 3
HR

• Fulfilment of all activities/tasks assigned to take them to completion. This would

include coordination with the vendors; sales team; accounts; despatch and various others with whom you may need to work closely to coordinate the same.

• Operate effectively as a member of the team for quick turnaround of enhancements

and fixes. This will require you to demonstrate creative, technical and analytical skills.

• Expected to gain full knowledge of all the systems used by the organization to keep

yourself abreast with all the latest requirements and should be willing to undergo training as and when necessary. You will gather information on Specifications/ Requirements as needed.

• Responsible for meeting the expectations of the organization and your deliverables

on time and quality.

• Carry out any other activities in addition to the above as and when needed and

instructed by your superiors for successful project plans of Marketing. SKILLS, QUALIFICATIONS & EXPERIENCE SKILLS:

• UX/UI/ Responsive design skills

• Project and time management skills

• Content management, Analytics and tech tool skills

• Knowledge of product and marketing database management

• Website frontend / backend management skills

• Knowledge of HTML and managing CMS

• Working Knowledge of MS PowerPoint and MS Excel including implementing

formulas and Macros

• Knowledge of SQL queries for data extraction and amendment.

• Knowledge of campaign reports and key performance indicators like Clicks, Opens,

unsubscribes etc.

• Good language and communication skills

QUALIFICATIONS: Graduate or Postgraduate (Preferred BCA/MCA/B.tech/B.Sc Comp Sci) EXPERIENCE: 2-3 Years ADDITIONAL INFORMATION (NOT TO BE AMENDED) This job description is not contractual. To perform this role successfully, you must be able to perform each of the key accountabilities satisfactorily. To meet changes in business operational, procedural or technical requirements SAGE may add, remove or amend/change the accountabilities for this role and you should be aware that this job description is not exhaustive and you may be asked to undertake reasonable tasks and activities outside those for which you are primarily employed.

Page 2 of 3
HR


SAGE is committed to Diversity and Inclusion and is an equal opportunities employer. We value individuality and therefore welcome all qualified applications from a diverse range of candidates.

Page 3 of 3