SEO Expert at Mumbai Full Time

Role Overview:

We’re looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.

Key Responsibilities:

● Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.

● Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.

● Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.

● Identify technical SEO issues, competitor gaps, and backlink opportunities.

● Support content development to enhance user intent matching and content relevance.

● Manage and update webmaster tools, XML sitemaps, and shopping feeds for SEO diagnostics.

● Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.

● Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.

● Collaborate on social and content strategies that integrate real-time AI trend analysis.

● Stay on top of AI developments in search (Google’s Search Generative Experience, algorithm updates, voice search, etc.)

● Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.

● Present findings, project progress, and insights to clients and internal teams with clarity and actionable suggestions.

● Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.

Professional Competencies:

● Passion for SEO, SEM, and digital marketing, with curiosity around AI integration.

● Creative thinker with a data-driven mindset and strong problem-solving abilities.

● Able to manage multiple projects without losing sight of detail or deadlines.

● Confident communicator with a collaborative attitude. 

● High levels of integrity, autonomy, and accountability.

● Strong organisational and project management skills.

Required Skills & Qualifications:

● Proven SEO and SEM experience with evidence of impact.

● Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse, and ChatGPT for SEO/SEM tasks

● Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn

● Sound understanding of performance marketing and customer acquisition via AI-enhanced targeting

● Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits (SEMrush, Ahrefs, Moz)

● Experience with keyword research tools and AI-powered content planning platforms

● Exposure to A/B testing for various SEO and SEM Campaigns.

● Basic knowledge of HTML, CSS, and JavaScript

● Up-to-date with the latest trends in SEO, AI in search, and digital marketing tools.

Qualifications:

● Bachelor’s degree in a quantitative, analytical, or tech-driven field.

● SEO or Digital Marketing Certifications.