SMC Real Estate Advisors Hiring for Digital Campaigns Manager (real Estate) at New Delhi, Delhi, India Full Time

Job Description

Job Profile
Digital Campaigns Manager (Real Estate)

Experience
Must have minimum 4 + years of experience

Compensation
Depending upon last drawn CTC and experience

Location
New Delhi

Key Functional Areas of Responsibility:

• Manage, review, and perform daily account responsibilities associated with Google Ads & Facebook Ads.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Similarly keep a regular tap on FB ads reporting, daily ads performance, and budget.
• Manage the creation of large keyword lists
• Provide creative copy suggestions and graphical ad templates
• Manage Display network placement lists on AdWords and through other contextual advertising platforms
• Ensure re-marketing is reaching out to all prospects and is intertwined with the corporate website
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
• Provide oversight and manage new paid search campaigns, ad groups, and accounts
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, and maintain a healthy ROI
• Ensure a healthy inflow of good quality leads
• Collaborate with designers to improve user experience
• Brainstorm new and creative growth strategies through digital marketing
• Keep pace with search engine/PPC industry/latest trends and developments in the paid digital marketing space
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of improvement
• Communication to team and management on campaign development, performance, and results.
• Provide oversight and work closely with the other team members to meet goals.

Professional Competencies:

• Passion for paid digital marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and time management skills.

Professional Skills & Qualifications:

• No less than 2 years experience in the real estate industry successfully driving paid digital campaigns
• Proven expertise in driving Google Ads and Facebook ads is a must. Proficiency in other platforms like LinkedIn, Taboola, etc. is good to have
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools