Social Media Engagement Executive Full Time

Social media Engagement Executive

Objectives of this role

• Increase engagement for existing audiences with highquality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently ontarget messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools

Responsibilities

• Use social media tools to craft and release content to our social channels
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company s brand to connect with existing customers and acquire new ones
• yze the company s social strategy to make frequent improvement suggestions
• Stay up to date with new and emerging trends to help keep Company X s social media presence consistently relevant
• Elish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Ss and qualifications

• Significant management and leadership experience
• Extensive knowledge of a variety of current social media platforms
• Excellent problemsolving techniques
• Strong multitasking capabilities under pressure
• Clear confident communication abilities
• Effective timemanagement ss

Preferred qualifications

• Significant experience leading a brand s social media initiatives
• Keen understanding of how to craft effective social media strategies
• Strong familiarity with computers email clients and project management software
• Experience with social media tools
• Capable with database query languages such as SQL
• Large social media following

Developing content for blogs, course descriptions, social media, and the company website. Conducting in-depth research on industry-related topics in order to develop original content. Proofreading content for errors and inconsistencies. Editing and polishing existing content to improve readability. Creating compelling headlines to attract the target audience. Identifying customers needs and recommending new content to address gaps in the company’s current content. Bachelor’s degree in communications, Marketing, English, Journalism, or related field. Proven content writing or copywriting experience. Working knowledge of content management systems. Proficient in all Microsoft Office applications. Excellent writing and editing ss.