Responsibilities
· Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Develop, implement and manage the company’s social media strategy
· Manage and oversee social media content
· Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
· Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
· Suggest and implement new features to develop brand awareness, like promotions and competitions.
· Stay up-to-date with current technologies and trends in social media, design tools and applications.
· Monitor and evaluate performance across the company’s social channels in order to improve engagement.
· Execute quarterly marketing plans to meet overall business targets.
Education & Knowledge Desired
· 2 years of experience in online marketing, advertising or communication
· Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube
· Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required
· Excellent creative writing skills
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