Spotify Hiring for Social Media Lead at Mumbai, Maharashtra, India Full Time

Job Description

• Marketing

  Marketing Operations

At Spotify, our mission is to provide the world’s best audio platform for artists, creators, and fans. We at Spotify are driving many innovative content initiatives, including developing relationships with artists and labels, partnering with podcast and video creators, and understanding how users discover and consume content.
Location
Mumbai
Job type
Permanent

We are in search of a highly creative, analytical and enthusiastic Social Media Lead to help build and launch new marketing initiatives, working cross-functionally across Spotify teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps. Most importantly, you have fun at work and a desire to make a positive impact on music fans and audio listeners.
This position requires experience and passion for marketing and the audio industry, with a firm pulse on social media trends and its impact. This role will develop social media strategies and go-to-market plans for the brand, music and podcast teams all in support of driving relevance and love with consumers.
You will explore behaviours across millions of music fans, and help translate those data patterns into insights that will inform the content we produce. You will lead multiple projects simultaneously while handling challenging deadlines. The role will be based in Mumbai and will report directly to the Content and Social Lead.
What you`ll do

• Conceptualize and deliver the strategy and plans for social media marketing across all key brand channels including but not limited to Instagram, Twitter, Snapchat, Facebook and YouTube.
• Connect fans of music to their favourite artists through social led fandom activations and specific artist campaigns.
• Grow awareness for the podcast category, generate buzz for our titles leading to brand love, affinity to the category and engagement on the product.
• Support the marketing team by crafting social-first topical/occasion led and innovative campaigns all year round. Also, build the social leg of all consumer marketing campaigns.
• Champion influencer marketing across brand, music and podcast as a strong lever in the overall social marketing mix.
• Be responsible for the monthly social calendar by developing content that supports the entire business leading to brand love and social engagement.
• Collaborate with our data scientists to run experiments, set benchmarks, and report back on weekly performance to the Content team and other partners.
• Scale user growth and retention programs via Paid Social channels.
• Provide product feedback on third-party tools used for Paid Social.
• Work cross-functionally to build, present, and carry out cross-channel initiatives.
• Keep up to date with new industry platforms and test and implement as needed.
• Build social toolkits for music/podcast programs and ATL campaigns
• Manage communications with multiple partners both locally and globally.

Who you are

• 10+ years of experience working in Social Media Marketing preferably in the Entertainment industry, crafting & managing content for varied social marketing channels.
• Experience working with agencies and handling copy, creative, production and tech.
• Curious about emerging content formats & adept at managing content development, production and deployment for social media channels.
• Passionate about all technology and experienced in applying the latest to automate manual tasks.
• Love all things audio and a natural trend tracker and keep up with all the major news and updates in the digital and consumer media space.
• Strong analytical skills & critical thinking. You look at the numbers, trends, and data, and come to new conclusions based on the findings.
• Creative, innovative and constantly looking to push the boundaries to develop unique marketing campaigns.
• You have limitless inspiration, an obsession with social media, and a keen eye for detail.
• Knowledge of Google Suite, ad-tech tools, and social media platforms.
• Ability to multitask and have excellent organizational skills.
• Able to work positively in a fast-paced, changing environment.

Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off – fully paid – for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Spotify On Tour, join your colleagues on trips to industry festivals and events.
Learn about life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.