SquadStack Hiring for Account Based Marketing Manager at Remote, India Full Time

What you’ll be doing

• Create account-based marketing playbooks including, but not limited to, outbound prospecting, inbound lead follow up, nurture, channel activities (email, paid ads, webinars/online events etc.) with the goal of building pipeline and generating qualified demos.

• Directly lead the marketing ops team, responsible for ABM campaign execution (Planning, targeting, set-up, testing, execution, reporting, and optimization).

• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for different personas.

• Set up marketing automation sequences/workflows on Hubspot.

• Collaborate with the content marketing team for custom content requirements, digital marketing support/message testing, and creative development.

• Align and collaborate with the sales team to ensure SLAs for follow-ups are achieved.

• Own all aspects of the account-based marketing tech stack, including evaluation of additional tools.

  What you should have

• 3+ years of proven multi-channel B2B marketing experience within the enterprise software/SaaS industry to drive pipeline growth.

• CRM/marketing automation background, preferably Hubspot.

• Understanding of pipeline management and metrics.

• Demonstrated experience sourcing and overseeing vendors for marketing program execution.

• Excellent verbal and written communication skills.

• Leadership skills.

• Ability to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.

• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams.

• Strong attention to detail, project management and organizational skills.

  Key Performance Indicators

• Database growth

• Number of qualified demos

• Average time to close for accounts within the ABM strategy

• Average potential deal size

• Account penetration

• Percentage of MQL’s that convert to SAL’s

  Logistics

• Compensation: 10-15 LPA + ESOP(s)

• Location: Remote first till June 2021 – We’ll work out of our Noida office, and will also open offices in Bengaluru & Hyderabad once it’s safer to work from the office.

• Joining Date: Tomorrow 😉

  Why should you consider us seriously?

• We believe that longer-term, people >> product & profits and prioritize culture over everything else. See Glassdoor reviews.

• We are a well-balanced team of experienced entrepreneurs and are backed by top investors across India and the Silicon Valley (Chiratae Ventures, Blume Ventures, Abstract Ventures, Emergent Ventures; Senior execs at Google, Square, Genpact & Flipkart; Co-founders of Infosys, Snapdeal, Slideshare, Zomato, etc.)

• Unlimited Leaves

• Freedom and Responsibility

• Entrepreneurial Team

• Exponential Growth

• Healthcare (Physical & Mental Wellness)

• Work from Anywhere ⛰