Sr. Digital Marketing Manager at Pune Full Time

About the Company:

Abmiro, a fast-growing Software-as-a-Service(SaaS) based product company HQ in Pune, India, is looking for senior tech roles for its product Postree (www.postree.ie). We have an onsite office in Ireland, and we are growing aggressively and looking for talented people who want to make a real difference.

We are building a product that will be used by thousands of businesses and help them overcome their real-world problems. We are taking you on an entrepreneurial journey with a vibrant team and a massive market opportunity. If this excites you, then this is an opportunity you should take advantage of.

About the Job:

If you live and breathe digital marketing, we want to talk to you. Abmiro is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

We are having our best year yet here in 2023 and looking for talented people who want to make a real difference.

Position: Digital Marketing Manager

Education: Bachelor in Digital Marketing or relevant degree

Experience: 3+ Years

Previous experience in working with the Restaurant Industry is a plus.

What does a Digital Marketing Manager do?  

You should have a firm grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

Responsibilities  

• Plan and execute all digital marketing, paid advertising, market research, email and social media campaigns.
• Maintaining Facebook, Instagram and Google Ads platforms
• Design, build and maintain our social media presence for the Restaurant / Hospitality Industry.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills  

• BE/MS degree in marketing or a related field.
• Proven 3+ years of working experience in digital marketing
• Experience in working with Canva-like design tools
• Demonstrable experience leading and managing SEO/SEM, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Previous experience working in the restaurant industry is a plus.

What We Provide

• Opportunity to work for Overseas Clients
• Opportunity to improve & learn new things
• Be part of a dynamic young, and friendly team that strives for top quality and fantastic work culture
• Hell lot of stuff to innovate and learn at the same time
• Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
• Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities etc.

PS: We’re a small team, and your impact will be huge!