Swiggy Hiring for Manager at Bengaluru, Karnataka, India Full Time

Job Description

: Market Research & Menu Suggestion:

• Understand the Business Need (Category Growth, New City Launch, New Brand Launch, Acquisition, Customer Engagement etc.)by engaging with the business stakeholders periodically to identify a food menu based solution.
• Engage in customized market research to serve the business need using platform data, competition data, blogs, articles, listicles, google trends, social media etc.
• Conduct competition benchmarking once the required information on the ‘food menu’ is identified through research and collate the required specifics (such as regional flavors, ingredients, food quality, presentation etc.)

Research and Development Support for Menu Creation and Food Trial :

• Align the suggested menu and its specifics to the R & D team for culinary development by ensuring that the brand guiding principles are adhered to.
• Work with the R & D Team on the various versions of the ‘menu’ prepared by them by giving them inputs/feedback based on market research insights for improvisations (if any).
• Bring together in house teams (menu excellence, brand chefs and potential customers) for tasting the food and sharing their comments.

Stakeholder Management:

• Record the ‘trial feedback’ and circulate the same with relevant stakeholders – Menu Excellence, Culinary Brand Chefs and R & D team and facilitate the final decision of inclusion of the menu.
• Ensure dish bank is updated with the latest inclusion for future launches.
• Get the ‘menu dish’ launch ready by doing photo shoot, naming, descriptions and making pricing suggestions to the business teams and anchor the catalogue placement (through the business team or by self)
• Track the performance of the dishes launched and communicate the same to R & D and Culinary for any improvements

Desired Skills:

• Post Graduation (Any)- hospitality/service desirable
• 3-4 years of relevant work experience
• Understanding of food and beverages and market trends
• Understanding of qualitative research methods and techniques