Synergy Resource Solutions Hiring for D2c Performance Marketing at Ahmedabad, Gujarat, India Full Time

Job Description

Greetings from Synergy Resource Solutions, a leading HR Consultancy Firm.
Out Client is India’s 1st Omnichannel Beverage Brand. They are a one stop shop for all beverage drinkers where customers can choose their preferred coffee and tea for a single website & other leading marketplaces.
Position- D2C Performance Marketing (Website Growth)
Industry -D2C – E-commerce
Products/Services of Company-Beverages – Tea & Coffee
Qualification- Any Graduate or Diploma
Skills Required- Excellent communication skills required
Experience- 4- 5 Years
Salary- 35K- 45k /Month
Job timing: 10:00 AM to 06:30 PM (candidate should be flexible for late sittings if required)
Eligibility- 25 to 35 years (unmarried)
Working Days- Monday to Saturday
Gender- Male/Female (ANY)
Employee Strength- 45+
No. Of Openings -1 Position
IT industry experience prefered
Job Location- Bopal Ahmedabad (Work from Office)
Telephonic Interview/Personal Interview/Skype -1 will be telephonic / Google Meet
–

• A seasoned professional in the digital retailing market or business-to-consumer (B2C)
• Experience in managing own ecommerce venture platforms will be a plus
• Experience in consumer based startup or D2C vertical of FMCG
• Expertise in the industry and product
• Strong communication skills and ability to work in a team
• Developing and designing online and email marketing campaigns
• Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
• Plan and execute a marketing strategy for the organization and for new and existing products
• Develop an offline and online brand strategy
• Devise the strategy and lead the in-house teams across key channels like SEO, PPC, Affiliates and

Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion
Marketing (primarily email & SMS, Networks, & Web Growth strategies), Facebook & Google channels

• Should have a strong knowledge on Omni channels marketing tools.
• Drive Thought Leadership for Consumer Acquisition & Retention
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and

customer touch points

• Work with Brand, Business, Tech, Agencies, UX teams for a top-notch digital customer experience and

engagement

• Set and administer an Marketing budget for quarter and yearly.
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the

marketing plan if necessary

• Manage and refine the organization’s social media and PR presence
• Manage and measure marketing campaign costs
• Create and own the GTM strategy for new products
• Create and execute affiliate, content and influencer strategies with a focus on developing, contributing to,

and sustaining a movement focused on our brand’s mission.

• Performing Keyword Research, Competitor Research, and Market Research for each assigned account.
• Manage and guide the team with best-proven practices for maximum efficiency.
• Perform daily account management of PPC accounts on Google Ad Words Facebook Ads, Perform rigorous

A/B testing on ad copy, creative and landing pages

• Plan social media strategy for community building: Instagram, Facebook, YouTube,
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Utilize data for marketing campaigns, interrogating the organization’s databases and external data
• Build the Re-Targeting channel & grow Monthly Active Customers for brand
• Brainstorm new and creative growth strategies. Plan, execute, measure experiments and conversion tests
• Media planning: Forecasting the results by considering the factors like market size, audience personas, and

targeting groups

• Collaborate with agencies, vendor and internal teams to create landing pages and optimize user experience
• Use world-class BI/ Journey Mapping and communication tools to move the ship and influence growth

Must Have skills:
Experience in digital marketing company
. Google analytics
Hotjar
Job Requirement-
Graduate/ Post-Graduate in the field of Digital Marketing
degree in marketing or a related field.
Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
Deep knowledge of digital marketing across social, display, and programmatic platforms.
Strong analytical and strategic thinking skills.
Ability to make data-driven decisions.
Strong skills at management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.
Strong understanding of how to drive user acquisition on multiple advertising channels. Experience in running user acquisition campaigns on Facebook, Google Search, Display, Affiliates is a significant plus.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels, preferable
Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent interpersonal and collaboration skills.
Strong communication and presentation skills.
Benefits –
Best in INDUSTRY BONUS & INCENTIVE on Scaleup
Good Take-home salary.
Open Door Policy with flat hierarchy structure
analytical growth focussed culture.
Be a part of a close-knit team where you will learn new stuff every day
Great performance-driven growth opportunity
Opportunity to work/train directly with Founders & heads
Never has the Company terminated any employment during Covid period
Interested candidates can send their cv on recruitment.synergy7@gmail.com