Tata Consultancy Services Looking For Marketing Strategy Manager at Delhi, Full Time

Role Description

We are looking for a seasoned Marketing operations profile who’ll lead all marketing activities from designing offline and digital marketing campaign strategy, building and curating content for various channels, market research, competitor analysis, lead generation, organizing various thought leadership events and forums to name a few.

Enabling sales and driving profitability, developing marketing goals aligned to strategic goals of the business, working with multiple stakeholders to execute key projects.

The role requires an innovative/solutioning mindset, agile thinking, in-depth understanding of the business environment including products and services and challenge status quo.

ROLE AND RESPONSIBILITIES

• Design content marketing strategies for various channels
• Design high quality and engaging content to attract new customers
• Work closely with the sales team to understand strategic priorities and design effective marketing strategies
• Participate in the quarterly and annual planning of business objectives
• Periodic Market scanning to understand key trends and opportunities for business growth
• Periodic study of Competitors and SWOT analysis for effective decision making
• Market research of target audience and develop targeted advertising plans
• Develop and employ impactful marketing assets/Campaigns to drive business growth
• Improve Brand positioning and articulate value differentiators through effective communication channels
• Drive Effective marketing campaigns that meet business objectives and drive leads
• Hands on approach in driving marketing operations powered with rich analytics to gather business insights
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies
• Build lasting relationships with clients, government officials and key stakeholders

Pre-requisites

• Proven expertise in content creation – website content, blogs, whitepapers, marketing collaterals, etc.
• Hands on experience in Marketing preferably within EdTech industry
• In depth understanding of marketing channels and communication strategy
• Experience in designing and running successful marketing campaigns
• Solid knowledge of web analytics and Digital marketing tools
• Analytical mind with Strong written and verbal communication skills
• Ability to connect with people and develop strong professional relationships
• A degree in Marketing

Experience: 15+ Years

Location: Delhi