The Walt Disney Company Hiring for Assistant Manager – Advertising Sales, Star Vijay at Bengaluru, Karnataka, India Full Time

This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Vijay. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.

Context:

Star Vijay is our flagship Tamil GEC Channel in Tamil Nadu market and is a critical part of any client’s Tamil Speaking Market plan. It has been amongst the leaders in terms of reach across Tamil GEC channels and contributing significantly in terms of revenues. Star Vijay is the leader in Impact programming with popular properties like Bigg Boss, Neeya Naana and Super Singer. We are also leaders in prime-time fiction paving the way for Tamil GEC content. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.

Key Responsibilities:

Strategic / Policy related KRAs

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

• Create, negotiate and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
• Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
• Business development to identify new clients

Financial Accountability / Commercial Impact

• Accurate monthly revenue projections
• Meet or exceed monthly/quarterly/annual quotas
• Achievement of CPRP benchmarks and high market share
• Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
• Continuously strive to identify opportunities to maximise revenue opportunities