Touchzing Media Hiring for Chief Marketing Officer at Mumbai, Maharashtra, India Full Time

Job Description

Job Duties

• • Be in charge of ASO of various apps and games.

• • Analyze the current state of ASO and define a strategy to maximize organic user acquisition.

• • Execute the ASO strategy in multiple languages working with different teams – keywords, description, title, screenshots, etc.

• • Optimize conversion rate on the store listing page with experiments and try to maximize the same.

• • Monitor and track rankings and conversion rates using ASO tools.

• • Always be on the lookout to increase downloads with improvements and new ideas.

• • Be up to date with the latest ASO tips, tricks, hacks and news.

• • Perform keyword research for Apps to optimize existing listing, uncover new opportunities, and expand the keyword set.

• • Optimizing Apps on both Play Store and App Store and improving rankings for app keywords both on Play Store and App Store.

• • Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

• • Minimum 2-4 years of experience with ASO in a game/app with million+ installs.

• • Excellent analytical and reporting skills.

• • Enthusiasm and energy to fire up internal teams

• • Great communication skills

• • Creative and original thinking

• • Proficiency with ASO tools, including Google Play Console and other external tools.

• • Ability to work within a team and independently