Job Title: Assistant Brand Manager (Brand Building)
Reports to: Marketing Manager
Location: Mumbai HO
Why we exist?
We believe life tastes better with Ice Cream. We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall’s already said in 1922, ‘By taking pleasure seriously”. We truly embody this and are creating the world’s largest IC company to accelerate these extraordinary ice cream experiences for more people around the globe.
About the company: Unilever, world’s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company. Ice cream as a business system has very different character & a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it’s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution.
This bold move leads the creation of an iconic pure play ice cream company “MAGNUM IC Company” which operates in 85 countries with a revenue of $9.5bn globally, the global business is headquartered in Amsterdam. Magnum IC company houses world’s most iconic brands like Magnum / Ben & Jerry, Cornetto, Breyers , Walls and Grom. This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.
Magnum IC Company in India: In India, Kwality Wall’s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.
The Role at Hand: Key responsibilities which the role holder will be expected to deliver
Job Purpose: We are looking for a driven, proactive, and organised Assistant Brand Manager to work on the Brand Building mandate within the India Ice Cream team of the world’s largest Ice Cream company. This role collaborates with a cross-functional team of stakeholders to deliver short term and long-term performance of the brand. The brand building role is responsible for the delivery of in-year targets across internal revenue and bottom line, alongside external market share, penetration and brand power growth by leveraging 3 of the 6Ps – Price, Place and Promotion. You’ll work across a range of varied and exciting brand projects, from our big bet advertising campaigns through to building a standout brand experience across various channels.
Key Responsibilities
Experiences & Qualifications
Leadership Behaviours: Should “meet or exceed expectations” on the Standards of Leadership behaviours:
Are you up for this exciting challenge?
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