Unilever Hiring for Digital Marketing Executive, Hair Care at Mumbai, Maharashtra, India Full Time

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, and that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow, and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good, and get more out of life–giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

We are looking to hire for the role of Digital Marketing based in Mumbai HO

Love working with influencers, Creating Content, and using social media?

• We are seeking a digitally savvy, experienced influencer marketing mind to develop and execute our influencer marketing strategies and creative campaigns.
• Responsible for the ideation, execution, and measurement of digital creatives and content targeting customers at various stages in the customer journey.
• If you are a team player who displays a positive, professional attitude and always understands the influencer world, then you are the person we are looking for.
• Interest and passion for the Beauty and Personal Care industry is a must, along with the intent to learn and be updated with this fast-growing industry.

Key Responsibilities

• Responsible for planning, deployment, and measurement of influencer marketing across the 3 brands of hair care
• Responsible for creating content for brands for ON and OFF platform requirements (ON platform being Ecom and DTC, OFF platform being performance)
• Constant involvement with agencies for content creation for SEO & managing social media handles for the brands and creating and managing content for IG and FB social handles.
• Exploring other content verticals, arriving at digital best practices for deploying content online.
• Help brands execute campaigns efficiently, right from the briefing to the reporting stage.
• Make sure HUL has the best costs in the industry for the influencers we work with.
• Identify and build relationships with prominent influencers and thought leaders.
• Create a roster of influencers for HUL and engage them for long-term projects.
• Understand the right metrics for campaign evaluation with some understanding of Media.
• Keep a close track of competitors and their strategies, target audience, and users.
• Produce & optimize the content on Cleanipedia, to drive SEO & business goals.
• Drive always on A/B testing & experimentation on creatives to maximize CTR & conversions.
• Work with the creative team to ensure optimized design, copy, and calls to action.
• Develop clear global and regional KPIs and implement quantitative analytics to track the success of all campaigns.
• Liaise with the marketing team to create and coordinate marketing strategies that work across different channels.
• Set the right KPIs for each campaign and work with the in-house consumer marketing insights team to measure success.
• Stay updated on new algorithms and platforms and help the brand understand the impact of these on their campaigns.
• Understand regional markets and select influencers and platforms that can help brands reach their audiences.

Role Specific Requirements

• Proven track record in the successful execution of influencer marketing campaigns with a minimum of a year of relevant experience.
• Equally good with Social Media Content Marketing and creation.
• In-depth knowledge of the social media marketing industry including new-age short-video apps.
• Ability to work with multiple stakeholders to create campaigns and execute them.
• Efficiency in project management
• Existing strong influencer relationships across categories and genres
• Ability to run multiple campaigns across brands at the same time, with different agencies.
• Knowledge of platform algorithms, tools, and trends Understanding evaluation metrics, how they are calculated, and the ability to measure campaign effectiveness.
• Good communication skills Willingness to learn and understand media.

Key Skills & Requirement

• Master’s Degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum of a year’s experience in marketing or marketing services
• Strong Project Management skills.
• Experience in leading cross-functional teams to deliver projects.
• Understands customers and shoppers.
• Monitors progress & takes action.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking and rigor