Utkarsh India Limited Looking For International Marketing at Kolkata, West Bengal, Full Time

About Us: Utkarsh India Limited is a leading manufacturer and supplier of high-end engineering products and services in the infrastructure, agriculture and domestic water piping industry. Highly respected in both the Government and Infrastructure sector, Utkarsh brings along over 40 years of experience in high-end engineering and manufacturing, working with the leading raw material suppliers, offering only the best to its customers.

Roles and Responsibilities-

The Head of International Marketing for Transmission and Distribution and Metal Beam Crash Barrier at a leading manufacturing and supplying organization is responsible for:

1. *Market Strategy:* Developing and executing comprehensive marketing strategies for the Middle East, Europe, Northern America, and other designated regions to drive sales and brand awareness.

2. *Product Promotion:* Creating and implementing marketing campaigns to promote transmission and distribution equipment and metal beam crash barriers, tailoring them to the specific needs and preferences of each target market.

3. *Market Research:* Conducting market research to identify opportunities, customer preferences, and emerging trends, and using this data to refine product offerings and marketing strategies.

4. *Customer Engagement:* Building and maintaining strong relationships with key customers, distributors, and partners in the target regions to ensure customer satisfaction and loyalty.

5. *Team Leadership:* Leading a cross-functional marketing team, including sales, advertising, and promotional personnel, and providing clear direction and support to achieve marketing objectives.

6. *Budget Management:* Managing the marketing budget effectively, allocating resources to different regions and campaigns as needed, and ensuring a positive return on investment.

7. *Market Expansion:* Identifying new markets and business opportunities for the organization’s products in the designated regions and developing market entry plans.

8. *Competitive Analysis:* Monitoring and analyzing competitor activities, pricing strategies, and market positioning to formulate effective responses.

9. *Compliance and Regulations:* Ensuring that all marketing activities and materials comply with relevant laws and regulations in each target market.

10. *Reporting and Analysis:* Tracking and reporting on key performance indicators, analyzing marketing data, and making data-driven decisions to optimize marketing efforts.

11. *Brand Management:* Safeguarding and enhancing the organization’s brand reputation in the international markets, maintaining consistent messaging and branding across regions.

12. *Stakeholder Communication:* Collaborating with internal stakeholders, such as product development, sales, and logistics teams, to align marketing efforts with overall business goals.

13. *Trade Shows and Events:* Participating in industry trade shows, exhibitions, and events to showcase products and network with potential clients and partners.

14. *Sales Support:* Providing sales teams with marketing collateral, tools, and training to facilitate effective sales efforts.

15. *Market Performance Evaluation:* Continuously evaluating the performance of marketing initiatives and making adjustments as needed to meet sales and revenue targets. This role requires strong leadership skills, a deep understanding of international markets, and the ability to adapt marketing strategies to diverse cultural and business environments.

Experience- Min 15 years of experience from Transmission and Distribution and Metal Beam Crash Barrier Industry.

We are a certified Company of “Great Place to Work”