Warner Bros. Discovery Hiring for Executive at Mumbai, Maharashtra Full Time

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

General Summary:
The media planning department is accountable for using on-air promotional airtime inventory strategically to support the network priorities across South Asia.

The media planner is expected to be familiar with the assigned network’s priorities, the region’s broadcast landscape and the target audience’s subscription television’s consumption habits so as to be able to confidently recommend on air media solutions using factual analysis to develop appropriate strategies.

On a day-to-day level, the media planner will implement on air media strategies by creating transmission logs that have to be completed correctly and delivered on time.

Key Responsibilities:

• Work closely with the Marketing, in close collaboration with Programming and Creative teams to develop long term promotional strategy and through quantitative audience analysis deliver recommendations on the number and type of promotions sustainable on each channel
• Learn and use proprietary scheduling, reporting and optimization platforms to manage on air inventory and execute on air campaigns
• Monitor and report back on campaign delivery against the planned communication targets
• Work with partner departments for all issues relating to promo material delivery, scheduling and transmission log delivery
• Ensure campaigns fit within the wider Network promotional strategy.
• Make decisions on the best use of on air inventory to achieve network rating targets by using research from industry resources
• Using analysis of viewing patterns, work with Adsales, Programming and Marketing to agree optimized break patterns and break architecture that maximize audience flow and deliver on commercial and marketing objectives.
• Be a point of contact to manage any issues that arise in the transmission of feeds assigned to you.

Requirements:

• Graduate in any discipline
• 2-4 years of TV media planning or buying experience with a broadcaster or media agency
• In depth understanding and working knowledge of television audience planning and evaluation systems, and the ability to analyze, interpret and apply media research.
• Good written and verbal communication skills
• Good at time management and organizational skills with an attention to detail
• Highly motivated with the ability to work both independently and as part of a team
• Understanding of the South Asia industry and the basic competitive environment

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@wbd.com.