Xerago Hiring for Digital Marketing at Chennai, Tamil Nadu, India Full Time

Job Description

Experience
4-6 YearsJob brief
We are looking for a Digital Marketing Lead to develop, implement, track and optimize our digital marketing activities across all digital channels, across all customersResponsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Identifying powerful keywords to drive the most valuable traffic
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Monitor competition for each client and provide suggestions for improvement
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Masters are equivalent degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush)
• Experience in setting up and optimizing Google Ad campaigns

Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-timeSalary: INR45,000.00 – INR50,000.00 per monthSchedule:

• Day shift

Ability to commute/relocate:

• Perungudi, Chennai – 600096, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)

Speak with the employer
+91 7904061290