ZEE5 Hiring for Assistant Manager – Performance Marketing at Mumbai Metropolitan Region Full Time

About ZEE5

ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywoodblockbusters, apart from 100,000+ hours of network content. We are on a mission to create India’s top 2 OTT brand and the next big rise at the content hub in internal markets!!

Position Overview:

The Campaign Manager shall be an integral part of the digital performance marketing team in driving & executing the Facebook & Google Campaigns for building year on year 4x business growth. The incumbent will have a firm grasp on understanding the data and performance marketing tools to build digital analyticscapability and a ROI driven approachto create a buzz amongst our viewers.

Your Success is our Success:

If you are an exceptional team player who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a “deploy on day one” mindset are the perfectmatch for us.

What You’ll Do:

• Execution and implementation of paid campaigns via Facebook, Google Channels, Programme Channels, Media planning and buying on digital, drive new digital initiatives to generate new demand and convert new subscribers.
• Optimizing ROAS (return on ads spend)
• Ownership of end-to-end paid campaigns execution across channels
• Build intuitive and robust dashboards which will help in measuring and acting upon basis campaign performance.
• Analyze campaign results, develop analytical & data driven methodologies to scale up campaigns efficiently.

Who You Are:

• 1 to 2 years of hands-on experience in digital performance campaigns on: FB Ads Manager & Google Ads Manager.
• Managed App Campaigns (App install / App remarking) at scale FB and Google campaigns.
• Has experience of working on tracking & analytics tool – Appsflyer/Adjust.
• Subject matter expert to all things digital, expert in programmatic ad buying, social media planning, social media analytics for growth in content and campaign engagement.
• Highly analytical & good at campaign data analysis & reporting – Excel & Power Point Presentations.
• Good to Have: Has worked across different tools & platforms such as Mix Panel, Automating reports from marketing channels, preferably.

We are a team dedicated to changing lives with a work hard – play hard attitude because together, we aspire to be extraordinary, not as a goal, but as the standard.