Director/Associate – Retention Marketing
– The Director-Marketing (Retention) will be the strategic marketing leader of the business.
– The incumbent would be passionate about understanding player behavior as they navigate through our gaming platform.
– Through this understanding, they will develop strategic and tactical differentiators that are critical to the retention of users.
– The Head of Retention will be a hands-on, high-energy, ambitious individual who thrives in a fast-paced and highly demanding start-up environment.
Responsibilities include :
– Build upon the core retention marketing and product strategy for scaling up of the revenues.
– Forecast monthly, quarterly, and annual revenue growth.
– Develop retention execution plans and deliver on retention targets within time and budget.
– Complete ownership of retention marketing campaigns, promotional budget allocation and communication to existing players.
– Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc. to target users with relevant and personalized communication
– Work with art and content teams to ensure timely execution of campaigns with no errors.
– Analyze campaign and creative performance for continuous improvement in engagement with marketing communication.
– Build and lead a team of campaign managers, analytics managers and analysts.
– Allocate retention resources to different campaigns based on budget.
– Have a measurement-driven mindset to measure, optimize and scale retention growth channels.
– Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.
– Use data, customer insights, feedback, journey mapping and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage
– Obsess over customers and deep dive into their engagement with Rummycircle.
– Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users
– Conceive, design and deploy event-based marketing programs
– Work cross-functionally with product, engineering, analytics, marketing ops and creative to meet ambitious growth targets
– Partner with Data Science to leverage machine learning to automate campaigns and improve targeting
Minimum Job Qualifications : 9-14 years of marketing experience
Skills :
– Strong understanding of setting and executing AB tests to drive retention rate improvement
– Should possess a very strong understanding of the creative process to drive user retention
– Should have experience building and leading teams to achieve retention goals
– Should have an obsessive focus on clearly measurable ROI
– Should have worked with the product team to execute product strategy
br{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> We are looking for a Operations Associate who is a BCOM, MBA Fresher and is...
Apply For This JobJob Description: We are looking for a Java Developer with experience in building high-performing, scalable, enterprise-grade applications. Position: Intern Eligibility:...
Apply For This JobJob Description Supervise all the workers of packing department. Make new strategies of packing goods in adequate manner. Pack, weigh,...
Apply For This JobIntroduction In this role, you’ll work in our IBM Client Innovation Center (CIC), where we deliver deep technical and industry...
Apply For This JobGandhinagar, India Job Description: Review requirements specifications and technical design documents to provide timely and meaningful feedback. Executing tests in...
Apply For This JobJob Description: Provides level 1 technical support to users for moderately complex computer-related technical problems. Troubleshooting Hardware / Networking/ Operating...
Apply For This Job