Amrita Chattopadhyay

Candidate Message

Dear Sir/Madam,
I am Amrita Chattopadhyay with 12 + Years of Experience in the field of sales and marketing .Currently I am working with the Ecommerce marketplace website called Earthencart Retail LLP for over a year ; as a Senior category Manger ; my Key points in being successful in this domain are :
– Suggested merchandising and flow strategies based on current data, trends and forecasts.
-Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
-Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
-Built and strengthened strategic relationships with vendors, advertising agencies and leading artisanal & craft partners.
-Provided research and development on Sustainable & eco-friendly products to showcase benefits and retain customers.
-Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
-Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
-Leveraged industry trends and competitive analysis to improve customer relationship building.
– Prepare product documentation along with the team heading it with tie ups of different departments such as the sourcing ; management ; logistic ; IT and the supply chain team .
– Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
-Maintained and evaluated documentation of Microsoft excel to keep a tab of product findings and vendor assignment across categories and upgrading them on online space as per their visualization and online presence. Also presented valuation of various Microsoft office documents to webinars where each partner was educated as per the company standards to make their products look niche and market efficient.
Previously been working with Flemingo duty free ; have been positioned as a brand manager and rose to gain the accomplishment of a consultant for the brand Pernod Ricard and won the best employee of the year 2019.