Cookies Technologies Hiring for Digital Marketing Executive at Coimbatore, Tamil Nadu, India Full Time

Job Description

Digital MarketingDigital Marketing is a booming, dynamic and vast field of marketing with n number of digital marketing job roles. Every specific job role helps you develop the right digital marketing skills and strategies. There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website. Digital marketing roles and responsibilities are there for developing strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company’s products and services. Here is why digital marketing is a good career option.Roles and Responsibilities: Develop and manage digital marketing campaigns Manage organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc Track the website traffic flow and provide internal reports regularly Fix any error in online content and arrange webinars and webcasts Attend networking events and product launches. Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Work on SEO of the website pages. Edit and post content, videos, podcasts, and audio content on online sites. Promote company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns. Develop, implement, and manage marketing campaigns that promote the products and services of a company. Enhance brand awareness in the digital space. Drive website traffic and acquire leads. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Conduct on-site and off-site analysis of clients in various industries. Compile performances report using Google Analytics program. Keep attention to the updates of Google’s Algorithm. Contribute to the company’s blog for on-page and off-page optimization. Conduct keyword research according to the latest keyword research strategies. Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. Promote the brand’s products and services on various social media channels. Build social media marketing strategy and execute it through competitive and audience research. Optimize company pages with each social media platform to increase the company’s social content visibility. Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap. Tailor the content and style of writing assignments according to their purpose like sell or inform. Understand target audience because content writing is not for clients. It’s for the readers. So a copywriter should understand the interests of the target audience. Work with different team to ensure quality results and quality visual elements of the web page complementing the words. Identifying interesting and fresh angles every time for an article. Write for blogs, web pages, social media, eBooks, slogans, and video script. Assist with the business pitches to win new clients and projects. Provide digital contents such as video, info graphics, and images, etc Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights. Track, report, and analyze website analytics, and PPC campaigns. Optimize the landing pages of paid search engine marketing campaigns. Research and analyze advertising links of the competitors. Manage the expense and budget of campaigns, and estimate monthly costs. In-depth website analysis. Build and manage rich contents like blog posts, eBooks, webinars, whitepapers, info graphics, reports, etc. which attracts qualified traffic. Optimize lead nurturing process and marketing automation through content, social channels, and email. Propose new and improved ideas on inbound marketing campaigns. Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition. Create, edit and improve the content that audience is looking for and optimize the path to conversion. Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development, Categorization and structure, distribution and management. Measure and optimize on a regular basis to drive traffic, engagement, and leads. Integrate content programs with brand campaigns to drive the demand for the brand. Develop editorial calendar. Receive customer feedback and generate ideas to increase customer engagement. Analyze web traffic metrics. Understand the business objectives and needs. Develop the right strategies for effective data analysis and reporting. Define the metrics and relevant data sources of the company. Select, configure, and implement analytical solutions. Lead and develop a data analyst’s team. Extract reports from multiple sources like IT, operations and customer feedback. Transform the raw data into actionable business insights through statistics and data models. Present the analytical findings to the senior management.Job Types: Full-time, Regular / PermanentSalary: Up to INR17,000.00 per monthBenefits:

• Internet reimbursement
• Leave encashment

Schedule:

• Morning shift

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)
• Digital Marketing Occupations: 1 year (Preferred)