Job description
Job Name PA (Business Unit) : Relationship Manager Retail Agri
Job Title :(Job Name) Relationship Manager
Business Unit (PA) : Retail Agri
Team : (Sub team in the PA) : Agri Sales Team
Reports to (job) : Cluster Head / Circle Head
Location of role : Pan India
Job Fn : Sales
Role Type: Individual Contributor
No of direct reportees : NIL
Travel Required: Extensive (commute to source / service portfolio)
Job Band Range : E1 E4
Job Purpose:
Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector.
Job Responsibilities (JR) : 6 – 8 Areas Actionable (4-6)
• Sourcing and Business Generation • Business scoping of geographical market for farming and rural community
• Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets /Kissan Clubs / Farmer Producer Organizations etc.
• Conducting marketing activities for generating new business
• Work on productivity benchmarks
• Market Update and Change in Product • To keep an update with respect to market
/ Processes requirement, competition and customer banking behavior.
• To understand the changing dynamics in the market and propose amendments in various product offerings.
• To keep abreast of changes in State Government laws and policies.
• Relationship Building and Maintenance • To liaison with new and existing customers for relationships.
• To be in touch with agro centers /rural mandis /Rural markets / Kisan clubs for maintaining and deepening existing relationships.
• To coordinate with Remedial team for NPA cases and work towards recovery of the same
• To coordinate with the local Operations team for disbursement
· • Liaise with RBB team for activation of branches for KGC business & for providing best services to customers
· • To liaise with Business Correspondents (BC’s) for new & existing customer relationships
· • Others Any other task assigned by seniors from time to time.
· Educational Qualifications Key Skills
· • Graduation (preferably Agri Business)
· • Post-Graduation MBA (preferably Agri
· Business) • Sales and Influencing Skills
· • Banking Product & Process Knowledge
· • Planning and Organizing Skills
· • Communication
· • Knowledge of Competition & Current trends in
· financial Industry.
Experience Required
Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer
· companies, Agri Product companies, Banks, etc.
· • Preferred from Banking / Financial Services.
Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)
· • Customers • Credit
· • Branch Banking • Operations
· • Farmers
· • Agro Centres/ Rural mandis / Rural Markets / Kisan Clubs
· • Business Correspondent
· • Senior Leaders from Product/Sales
· • Audit
· • HR
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