Roles and Responsibilities
Performance Marketing
Primarily responsible for rapidly acquiring new customers through holistic digital marketing campaigns
Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Have a good understanding of the TG & deep understanding of driving PPC, SEO, and Affiliate channels
Has previously worked with GA and fully understands how to analyse campaigns and digital channels
Should have an overall business bent of mind and understand the nature of direct versus channel business as in our sector, both rely quite heavily on digital sourcing
Working with creative & product teams to develop best in class marketing campaigns optimized forconversion, relevance and customer shopping preferences
Required skills:
4+ years of experience in performance/ conversion marketing
Should have a keen interest in technology and gadgets (automobiles, mobiles, laptops, TVs, etc)
Build, lead, and review the work of the creative team in the production of all digital marketing collateral
Highly analytically oriented
The candidate should have an excellent command of the English language and effective written communication skills
Focus on customer experience and result orientation
High on collaboration and teamwork
Understanding of search engine optimization & PPC is a must
Outstanding ability to think creatively, and identify and resolve problems
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Exhaustively study the consumer behavior online through online tools and derive marketing strategyto convert the right consumer with a the right communication
Knowledge of the digital and mobile app landscape across India; Keen interest in the martechecosystem and the latest marketing automation solutions
Must have:
Have a degree (MBA Digital Marketing) or a related field from a premier institute
Min 4-5 years of work experience in a specialised performance marketing role
Experience handling an independent budget of ~10-15 Cr. P.A. & large partnerships in the digital space
Role:Digital Marketing – Other
Salary: Not Disclosed by Recruiter
Industry:Real Estate
Functional Area:Marketing & Communication
Role Category:Digital Marketing
Employment Type:Full Time, Permanent
Key Skills
Marketing StrategyMarketing ManagementMarketing CampaignsDigital Marketing
Education
PG:MBA/PGDM in Any Specialization
Company Profile
Acme Services
We are hiring
Company Info
Contact Company:Acme ServicesWebsite:http://www.acme-services.in
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