adidas Hiring for AM – Digital Planning and Analysis (Digital Marketing/Performance Marketing) at Gurugram, Haryana, India Full Time

AM – Digital Planning and Analysis

Location : Gurgaon

We are seeking a highly analytical and results-driven professional with 5+ years of experience in Digital Marketing, Performance Marketing, or E-commerce Advertising, preferably within the fashion, sportswear, or FMCG industries.

The ideal candidate should have hands-on experience managing Search and Display ad campaigns across major digital partner commerce platforms like Amazon, Flipkart, Myntra, and Ajio. They must be adept at media planning, budget allocation, and campaign optimization with a strong focus on ROI and digital shelf performance.

This role demands a candidate with a growth and digital-first mindset, who is comfortable working independently while collaborating cross-functionally with Sales, Brand, Merchandising, Finance, and external partner teams. A strong command of data analysis, campaign reporting, and marketing KPIs is essential, along with advanced proficiency in Excel and a working knowledge of PO/invoice processes (ARIBA preferred).

Purpose & Overall Relevance for the Organization:

• To ensure profitable market share and net sales growth within the Digital Partner Commerce (DPC) channel in India (Flipkart, Amazon, Myntra Ajio & others)
• This role is responsible for end-to-end management of digital media ads campaign strategy, execution and optimization for DPC business
• This role works in close collaboration with multiple teams across Sales, Merchandising, Brand, Sales Excellence and DPC partners’ Brand Ads/Monetization and Category teams

Key Responsibilities:

1) Media Planning and Ads Campaigns Management

• Manage all tasks relating to marketing activations, media planning, ads campaign set-up and analytics for DPC accounts
• Drive end to end digital planning for DPC platforms relating to Search and Display Ad campaigns planning, budget allocation, set up, execution and daily optimizations as per the defined business priorities
• Monitor ads performance across relevant DPC ad portals daily and execute changes as per requirement
• Drive regular ad performance reviews with DPC partner teams
• Improve consumer experience across platforms through leveraging tools like digital shelf and account diagnostics
• Maintain, track and share detailed reports on digital marketing KPIs and metrics across all partners
• Liaise with Sales, Merchandising and Sales Excellence teams for Digital sales performance analyses & insights reporting
• Translate analyses regarding digital sales perfomance and ads campaign performance into engaging, actionable and easy to digest insights
• Timely media planning & plan closures across all DPC partners on monthly basis
• PO/RO process alignment with all DPC partners and Finance teams
• Work closely with DPC partners to improve the paid and organic on-site share of voice for the brand using various interventions & digital ad offerings

2) PO Process Management

• ARIBA PO management & tracking
• Marketing invoices tracking & submission with Finance and Partner teams
• Monitor the marketing spends as per defined guardrails

3) Functional

• Work closely with cross functional teams especially Sales, Brand, Merchandising and Finance to ensure end-to-end seamless operations
• Monitor, track and report campaign performance to concerned internal and extrenal stakeholders
• Drive various Emerging Markets (EM) projects & initiatives and ensure on-time reporting of performance against required digital metrics
• Support the Yearly Joint Marketing planning across all DPC partners in coordination with Sales and Brand teams
• Be an integral part of the strategic planning for the DPC channel for next 3-5 years
• Provide required inputs in well-articulated manner as required by Manager/leadership
• Monitor and report DPC accounts‘ sell-through and business insights, and propose/initiate/take actions

Key Relationships:

• External: DPC Partner Account teams (Brand Ads, Category, Finance)
• Internal: Sales Teams, Brand, Merchandising, Finance, Sales Excellence, Digital Marketing

Knowledge, Skills and Abilities:

• A Growth and a Digital mindset
• Broad and deep functional knowledge related to digital consumer experience and marketing
• Data Analysis & Interpretation: Comfortable with data and ability to interpret what it says
• Confident with web analytics and digital metrics
• Prior experience with Search & Display ad campaigns management pertaining to at least one eCommerce platform (Flipkart/Amazon/Myntra)
• High on initiative, proactiveness and pragmatism
• Strong interpersonal skills: Very good communication abilities as well as high on presentation, relationship management and analytical skills
• Independent working style: Able to work independently on his/her own and drive organizational goals
• Zoom In / Zoom Out: Ability to work in detail and at the same time keep overarching company goals in mind

Requisite Educational and Professional Background:

• Functional: >5 years+ experience in Digital Marketing or Performance Marketing and/or E-commerce Sales or Advertising
• Industry: Ideally from Sports/Fashion or FMCG background
• Exposure: Sports, eCommerce, Digital Ads, Digital Marketing & Strategy
• Tertiary qualification in business with Marketing & Analytics focus
• IT skills: Advanced MS Office Skills, especially Excel