The Group would like to expand its Retail Footprint and leverage the trust and synergy built over the years in luxury retail by launching a Jewellery Business in India. India’s gems and jewellery market contributed around 7% to GDP and 14% to India’s total merchandize export in February’21 with a market size was at US$ 78.50 billion in FY21. The jewellery industry in India is largely driven by individual family owned small to medium size businesses. Thus, the Group anticipates that there is scope of development of large retailers / brand in jewellery industry in near future. The venture will benefit from the retail experience, knowhow and trust build over the years with various ABG Luxury Retail Brands. It will also be able to harness the people, technical and operational capabilities from Group’s retail arms. The range will be developed as a proof of concept for an integrated offering and may be diversified with multiple brands post establishment of a commercially viable business model.
Novel Jewels, an Aditya Birla Group company, is into premium jewellery segment.
The Aditya Birla Group, a global conglomerate in the Fortune 500, operates across diverse sectors such as metals, telecom, financial services, and renewable energy, with over 140,000 employees worldwide. Over 50% of its revenue comes from international operations across 36 countries. With a history of responsible business practices, the Group aims to expand its footprint in India’s jewellery market, which contributes significantly to the country’s GDP and exports. Given the industry’s predominance of small, family-owned businesses, the Group sees potential for developing large-scale jewellery retail brands. The venture will leverage the Group’s expertise in luxury retail, operational capabilities, and trust, with plans to diversify the offering once a viable business model is established.
The business has successfully launched 36 stores by october 2025 under the brand name Indriya with plans to ramp up multiple folds in coming year. The initial customer response has been very encouraging.
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