Create strategic marketing plans (Annual, Quarterly, and Monthly) plans
Create, Modify and publish content – Posts, Blogs, Videos, and Webinar via all marketing channels (LinkedIn, FB) and expand to Twitter, and Instagram
Track and improve Social Media metrics when compared to our competition in terms of – Comments, Likes, Followers…
Support lead generation establish for in-bound (Digital and Social Media Ads, SEO, SEM) and outbound for our SaaS and Enterprise business
Market research to cover key trends, hot topics, and competition research and analysis to identify new opportunities and trending topics and segments.
Track MQL (Marketing Qualified Lead) and support for SQL(Sales Qualified leads), generate content to nurture leads and track conversion ratios, and continuously improve conversions
Perform content and product gap analysis against competitors to identify potential areas of growth in specific segments and geographies and provide insights to improve our product features.
Create and maintain Marketing templates and collaterals, and the marketing process
Create product playbooks for various product offerings
Case Studies and Use cases to cover all our products and experience across our client engagements across all industries
Quarterly Newsletter
Creating and maintaining Demo Videos
Maintaining Product FAQ
Website – Provide content for updates – Monthly, Quarterly
Run Webinars
Client-based content – Presentations on a need basis
Establish as a product leader with key partners and various industry forums
Work closely with the internal teams to develop and continuously enhance the company and product brands in our target communities through proven social media quarterly and monthly reach-out plans leveraging various channels with appropriate themes
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