Function Description:
With a focus on digitization, innovation, and analytics, the Enterprise Digital and Data Solutions (EDDS) team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDDS is the integration of diverse skills across all its remit. EDDS has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.
The American Express Enterprise Digital Experimentation & Analytics (EDEA) leads the Enterprise Product Analytics and Experimentation charter for Brand & Performance Marketing and Digital Acquisition & Membership experiences as well as Enterprise Platforms. The focus of this collaborative team is to drive growth by enabling efficiencies in paid performance channels & evolve our digital experiences with actionable insights & analytics. The team specializes in using data around digital product usage to drive improvements in the acquisition customer experience to deliver higher satisfaction and business value.
Purpose of the Role:
This role will report to the Manager of Marketing Optimization Capabilities Analytics team within Enterprise Digital Experimentation & Analytics (EDEA) and will be based in Gurgaon. The candidate will be responsible for delivery of highly impactful analytics to optimize the performance of Media marketing channels through the application of insights from Media Mix models
Minimum Qualifications:
1. Advanced degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science)
2. Strong programming skills are preferred. Some experience with Big Data programming languages (Hive, Spark), Python, SQL.
3. Experience in large data processing and handling, understanding in data science is a plus.
4. Ability to work in a dynamic, cross-functional environment, with strong attention to detail.
5. Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.
Preferred Qualifications:
1. Strong analytical/conceptual thinking competence to solve unstructured and complex business problems and articulate key findings to senior leaders/partners in a succinct and concise manner.
2. Basic knowledge of statistical techniques for experimentation & hypothesis testing, regression, t-test, chi-square test.
3. Prior Experience with Media Mix Models.
Enterprise Leadership Behaviors:
• Set the Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
• Bring Others with You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
• Do It the Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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