Description
You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
Specific job responsibilities would be the following:
Understanding Media channel dynamics and digital marketing ecosystem
Application of best-in-class machine learning techniques for various People-based marketing and Co-brand acquisition initiatives
Deriving insights from marketing campaigns and applying learnings
Background requirements:
Function Description
With a focus on digitization, innovation, and analytics, the CFR Global Decision Science & Data Strategy team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business.
In particular, the team will lead and provide the support for development of world-class personalization capabilities catering to all global markets.
This would involve development & deployment of cutting-edge Machine Learning/Data Science solutions which will be able to drive industry leading performance lifts. This will in turn require the candidate to exhibit a high level of expertise in data understanding through statistical analysis, decision support logic and data techniques.
Colleague will drive improvements in generating data driven actionable strategies to enable business growth initiatives
Purpose of the Role
The candidate would be placed in CFR Global Decision Science & Data Strategy in an Analyst role and would be responsible for coming up with Data science backed solutions to optimize People Based Marketing and Cobrand Acquisitions pipeline. Experience in business application of ML/AI techniques is needed. Understanding of digital channel targeting is good to have.
Responsibilities
Devise, design & develop cutting edge, customized machine learning algorithms
Leverage the power of closed loop through Amex network to make offer targeting more intelligent and relevant
Innovate with a focus on developing newer and better approaches using big data & machine learning solution
Stay current in their field and up to date with the latest data science, machine learning, business statistics, algorithms and data mining practices
Understand and have a passion for trends in digital marketing, social, location and mobile based marketing efforts
Critical Factors to Success
Build cutting edge and customized Machine Learning/Artificial Intelligence algorithms to enhance modeling accuracy and efficiency
Innovate modeling techniques and variable creation to solve business problems
Support analytics across the lifecycle from pre-sales to attrition
Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders
Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Lead with a digital mindset and deliver the world’s best customer experiences every day
Qualifications
Past Experience
0-2 years’ experience in Analytics, Data Science, Machine Learning, or related fields
Academic Background
Bachelor’s/Master’s Degree in Statistics, Mathematics, Engineering, Economics, Business Administration, or related fields from Premier Institutes only
Functional/Technical Skills
Python, R, SAS, SQL
Hive, Pig, Pyspark
Advanced Statistical Techniques: Gini, Concordance, F-Score
Preferred:
Deep Learning
Knowledge of Digital Channels & Products
Expertise in High Performance Computing
Knowledge of Platforms
Hadoop/Spark
Big Data – Cornerstone
Behavioural areas
Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
Ability to learn quickly and work independently with complex, unstructured initiatives.
Flexibility and adaptability to work within tight deadlines and changing priorities.
Strong communication & interpersonal skills and ability to work effectively in a team environment & collaborate across teams.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job: Marketing
Primary Location: India-India-Bengaluru, Karnataka
Schedule Full-time
Req ID: 22006066
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