 
										
					
				Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let’s lead the way together.
Function Description
The Digital Experience & Platforms team (DEP), within Global Commercial Services, is focused on designing and delivering a seamless Commercial digital experience that drives customer engagement as well as business growth. The team’s scope ranges from UX design, development of web/mobile experiences and collaboration with Blue Box wide colleagues to drive digital engagement. The Digital Measurement, Analytics & Experimentation team is a part of DEP team and would deliver digital analytics and insights for the GCS suite of digital products & platforms. The team would be responsible for innovating and transforming the process to measure and understand the customer behavior towards our digital tools.
The Analytical work will uncover insights that will drive GCS’ global digital strategy and optimize the customer experience. Through world class innovation and advanced analytics, the team will create segmentations, develop KPIs, models and strategic analytics to solve key business opportunities. This will be achieved through a close collaboration with the digital product teams, marketing, servicing, technologies and field teams.
The Analyst will be responsible for reporting and analytics for GCS Digital experiences. She/he will work hand in hand with Product/Marketing teams across product lifecycle – design measurement framework, conduct behavioral deep dives using Amex closed loop data to uncover product improvement opportunities, enable experimentation (AB Testing), work with leadership to define product strategy and maintain product performance reports/dashboards.
The Analyst will be responsible for reporting and analytics for GCS Digital experiences. She/he will work hand in hand with Product/Marketing teams across product lifecycle – design measurement framework, conduct behavioral deep dives using Amex closed loop data to uncover product improvement opportunities, enable experimentation (AB Testing), work with leadership to define product strategy and maintain product performance reports/dashboards.
Purpose of the Role
Deliver actionable insights for GCS Digital Experiences by democratizing digital data, measuring product performance, conducting customer behavior deep dives and go-to-market segmentations.
Responsibilities
Deliver strategic analytics focused on the product roadmap for GCS Digital Experiences
Define KPIs to measure the efficiency of digital channels/products and develop customer segmentation to drive “adoption and engagement” for AXP customers
Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data
Gain deep functional understanding of the GCS digital channels over time and ensure analytical insights are relevant and actionable
Flawless execution of the development, validation and implementation of statistical projects and automated reports.
Uplift the data visualization by creating meaningful and insightful reports using powerful visualization techniques and infographic tools.
Work with product and marketing teams across product/campaign lifecycle
Empower self-serve by creating automated dashboards and reports using Adobe analytics suite or Tableau
Strong relationship & communication skills to influence decision making
Build partnerships with internal stakeholders such as Product, Technologies, Field, Servicing and Marketing/Engagement.
Build a culture of learning, insight, inspiration and collaboration
Critical Factors to Success
Business Outcomes:
Enable GCS DEP business by providing holistic data driven digital insights by standardizing performance tracking & innovating measurement techniques
Deliver on GCS digital insights & measurements by contributing to GCS Digital Experience & Platforms goals
Design and measure the impact of various digital initiatives and report results to leadership
Empower data driven decisions in product development by providing actionable insights
Leadership Outcomes:
Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
Lead with a digital mindset and deliver the world’s best customer experiences every day
Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Past Experience
1-3 years of experience in analytics, business reporting & business intelligence
Experience in digital domain preferred
Academic Background
Functional Skills/Capabilities
Strong strategic thought leadership and problem-solving skills with ability to solve unstructured and complex business problems
Excellent written and verbal communication, presentation and storytelling skills at multiple organizational levels
Ability to build & leverage relationships and influence broadly across the organization
Results driven with strong project management stills, ability to work on multiple priorities and ensure track to exceed team goals
Technical Skills/Capabilities
Data
Data manipulation – large & complex data sets
Segmentation
Analytics
Business Intelligence & Visualization
Machine Learning & AI
Statistics & Hypothesis Testing
Basic understanding of Agile product development
Knowledge of Platforms
Big Data – Cornerstone, Hadoop, Pig, Hive, MapReduce
Digital Tracking – Omniture/Adobe Analytics, Clickstream
Visualization – Tableau
Qualifications
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job: Marketing
Primary Location: India-Haryana-Gurgaon
Schedule Full-time
Req ID: 23005677
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