We are looking for a talented Social Media and Digital Marketing Manager to administer our social media accounts. You will be responsible for strategizing and executing written and visual content for all SM channels and to timely respond to followers. Manage our company image in a cohesive way to achieve our marketing goals. We expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. In our organization, your role will be divided into the following divisions, Social Media Management (Instagram, Facebook, Whatsapp business), Junior Graphic Designer (Content creation, picture clean up, etc). You will also be responsible for social media marketing.
Job Description:
1. Develop creative and engaging social media strategies
2. Manage the day-to-day handling of all social media channels such as Facebook, Instagram and YouTube, adapting content to suit different channels
3. Oversee, plan and deliver content across different platforms using scheduling tools.
4. Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
5. Develop, launch and manage new competitions and campaigns that promote our brand
6. Form key relationships with influencers across the social media platforms
7. Undertake audience research 8. Manage and facilitate social media communities by responding to social media posts and developing discussions
9. Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
10. Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
11. Should have good Content writing skills as he/she has to create content for every post and story on social media pages.
12. Analyse competitor activity, engagement, and takeaways to implement how we can do better
13. Recommend improvements to increase performance
14. Set targets to increase brand awareness and increase customer engagement
15. Handling queries asked on Instagram and Facebook by the customers and address all the replies made on each post.
16. Must be able to boost creatives on social media groups like Facebook and Instagram.
17. Must be flexible for timings as social media manager has to be socially active even after the working hours especially if there is a campaign deadline.
18. Must be comfortable with work-from-home schedule if needed.
You will be responsible to handle all communication on Instagram, Facebook and even aid in handling the Whatsapp Business account in a timely manner. You will speak to customers directly from our WhatsApp number – help with any queries they have and even sell directly to them.
Job Type: Full-time
Salary: ₹20,000.00 – ₹30,000.00 per month
Benefits:
Schedule:
Supplemental Pay:
COVID-19 considerations:
All government-mandated SOPs
Education:
Experience:
Work Remotely:
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